Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

Good touching, bad touching

Today’s guest post is from the irrepressible Elizabeth Case, a favorite marketing colleague and friend of mine and Principal at Yellow Dog Consulting, a sales and marketing firm in Issaquah, WA. She’s hilarious, knows marketing and loves dogs – all reasons why I adore her. Follow her on Twitter. I had two client meetings the…
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A Dear John letter for Starbucks

Dear Starbucks, We’ve been through a lot, you and I. But it’s time for me to see other brands. It’s not you, it’s me. No, that’s a lie. It’s totally you. You swept me off my feet in my early 20’s and taught me how to love coffee – for that I will be eternally…
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7 deadly marketing material sins you don’t want to make

Your marketing materials should reflect your brand but sometimes, we don’t realize we are killing business softly by overlooking some important details. In our rush to just “get the information out there” we can sometimes do more harm than good to the sales process. Today’s guest post is from my brilliant colleague Nancy Owyang. As the owner…
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