Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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What great stand-up acts have to do with long-form sales letters
Today’s guest post comes from Fel Spahr, a snappy, savvy, sales-focused copywriter who works with entrepreneurs and small businesses. She crossed my orbit a little over a year ago and I adore her. Today she shares how long-form sales letters are like great comedy acts – in your usual brash and brilliant style. Learn more…
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What’s your brand position? 5 moves you can try
What do yoga, the Kama Sutra and brand strategy have in common? It’s all about the right positioning. (Tweet it!) When your brand finds the right position to attract the right target customer, it’s like star-crossed lovers meeting in the rain at the Eiffel Tower. It just works. There’s connection. There’s magic. But what does…
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