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Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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The secret to differentiating your brand? You.
“Be yourself; everyone else is already taken.” – Oscar Wilde (Tweet!) What makes your brand, business or creative endeavor uniquely you? When we’re insecure teens, it seems easiest to just copy someone else. At that age, originality is just too risky. Or is it? Let me take you back to 1988. My best friend and I…
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12 best (and worst) viral brand videos
What makes something get shared or go viral? This seems to be the Holy Grail of brand bliss. Everyone wants their day in the Internet sun. Recently at a Content Marketing Conference at which I did a keynote presentation, another presenter talked about taking her non-profit’s blog from a ghost town to shared by thousands.…
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Face forward. Eyes on the road. The one rule you should never forget when chasing your dream.
Years ago, I got into a car accident on Virginia’s George Washington Parkway, just outside of D.C. Morning traffic crawled along on this gorgeous bypass road that runs alongside the Potomac River. I was happily headed to my gig as a Marketing Manager at Discovery Networks (yes, I used to get to put on marketing…
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