Words matter. How we name or articulate something defines how we see it. We often get lazy and use words in the wrong way (ever heard someone say "mute" instead of "moot" point?). But that can have a profound impact on how effectively we connect with each other. If someone says they "love" you, it should mean something, Yet, I throw around the word "love" all the time whether I'm talking … [Read more...]
3 Lessons for Entrepreneurs – from an Accidental Entrepreneur
I never thought I'd own my own business. But here I am, just celebrating 14 years of Red Slice. Whoa. It's the longest job I've ever had! My corporate career was very successful and I was on a good trajectory. I liked getting regular paychecks, benefits, clear goals and metrics (most of the time!). I thrived on working in teams. For those who want to know the nuts and bolts of how … [Read more...]
3 Surefire Ways to Attract Ideal Clients and Customers
Is this true of you as an entrepreneur, coach, consultant, marketer, or business owner? "We do amazing work and offer tremendous value.. I just wish more people better understood what we can do for them and how much we have to offer. It's so hard to get people to pay attention, and I hate sales!" Yep. Been there. We all have. The solution is not to spend more money on marketing. … [Read more...]
What Does Empathy Look Like at Work?
We all agree more empathy is a great idea, yes? Companies have grand plans to create inclusive cultures and we as leaders take empathy workshops to strengthen that muscle and boost innovation, collaboration and engagement. But what does empathy look like at work? Like, in action at work? And how can we avoid slipping into unproductive sympathy when we make those attempts? When expressing … [Read more...]
Gain an Empathy Advantage: Global Workshop
Furious customers and failed business launches. Dysfunctional work teams. Workplace inequity. Partnerships abandoned out of fear, projects destroyed by misunderstanding. Almost every problem that exists in the business world can be traced back to a single, common origin: Lack of empathy. (TWEET THIS!) When we are unwilling to place ourselves in someone else’s shoes—unwilling to talk, … [Read more...]
3 Ways to Start the New Year Off Right
As we close out on another year of a global pandemic, I’m struck by how much we’ve all learned about ourselves. How we rediscovered resilience, got creative, and finally started to live authentically. And by authentically, I mean getting real about issues ranging from racial inequity to mental health to standing stronger in our own political beliefs and convictions. Can you relate? As we … [Read more...]
3 Ways to Be a Role Model and Influencer
Quick. Name an influencer or role model you adore. Someone you follow on social media, or listen to their podcast, or read every book they’ve ever written. You may think you are so far from becoming that influential. And you’d be dead wrong. My dear friend, coach Jamie Greenwood has said in the past that we get to be culture makers and culture changers. And my book The Empathy Edge was all … [Read more...]
Let’s Redefine “Kind” in Business
Conscious capitalism. Compassionate workplace. Empathetic leadership. Kindness at work. What do all of these terms even mean? Many times throughout my career, I’ve dealt with dysfunctional workplace cultures, leaders who were at best disinterested and at worst emotionally abusive. Co-workers that yelled at me. Like, screaming so nonsensically, I had to hang up on them. We talk about this … [Read more...]
How to Craft a Brand Story that Stands Out
Do you have a brand story that stands out and attracts the right clients? A brand story that just nails it for your business? Here’s the test. When you talk about what you do, do people immediately go, “I need THAT!”? If not, I’d love for you to enjoy this free masterclass video to discover the elements of a compelling brand story - and see what your own story might be missing. I have met … [Read more...]
How to Write a Good Sales Page
Writing sales copy is hard. If you’re trying to write sales copy. I prefer to think of my sales page as a story. A story customers want to dig into, one that fulfills them. One they are moved by. (TWEET THIS!) Thats means, you have to think of your sales page as more than just “the facts.” It’s best to think about what your sales page story needs to accomplish. Here are 4 questions your … [Read more...]
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