Social media offers fantastic opportunities to increase your brand visibility, drive sales and build an audience. For those who do it well, you can get away with using the platforms for free and accomplishing all your goals. There are lots of experts who can help you do this well, such as Lilach Bullock, Jay Baer, and Amy Porterfield. But they will also educate you that investing some money … [Read more...]
Trick or Treat?
Marketing does not have a very good reputation. People often perceive marketers as liars or con artists, saying anything and everything to get you to buy their stuff. When I see others in my chosen profession deceiving the public, my blood pressure goes up. I want to throttle soda companies that try to pretend their products are “healthy” somehow (this includes so-called “water drinks” … [Read more...]
Your Success is Not a Formula
I’m a big fan of predictive data analytics. While I’m a creative type–marketer, actress, writer–I greatly admire that science and statistics can help us predict many things such as the last amazing solar eclipse, how strong a car seat needs to be to protect a child in a crash, climate change (yes, people, it’s real. Stop it.) But factor in a human element and those predictions can go … [Read more...]
The one thing successful entrepreneurs all have in common
Guess what every successful entrepreneur and business owner have in common? The key to their success is not merely: More funding Innate marketing and sales ability The right connections An Ivy league education or, even the BEST quality product, service, or offering (though that sure helps) No, what they all have in common....is that they know when to ask for help. (Tweet … [Read more...]
Behind the Scenes of Red Slice: Reinvention + Renewal (Part 3)
Previously in Part 2 of the Red Slice origin story… My entrepreneurial journey – and my life- came screeching to a halt when I almost died from a ruptured brain aneurysm. There are just some crises you can’t build into your business plan! But, guess what? The sky didn’t fall. In fact, it opened up to a whole new way of living and doing business that would change me forever – and can … [Read more...]
Behind the Scenes of Red Slice: Business Grows…and Crisis Strikes (Part 2)
Previously in Part 1 of the Red Slice origin story… After leaving the security of corporate comfort, I embarked on my consulting business in my new home city of Seattle. Savvy, authentic networking and a rock-solid brand strategy accelerated my early growth, resulting in wonderfully interesting small business clients and a lucrative corporate gig. If you missed Part 1, including my three … [Read more...]
Behind the Scenes: How I Started My Business (Part 1)
Starting a business is not easy. Maintaining it for over nine years (gasp!) can be downright unbelievable. People always ask me, “How did you start?" Recently, I cleared out some old folders and came across every yearly plan from 2008 on. As one does when decluttering, I got lost in nostalgia, chuckling to myself about all the things I thought I knew – and how far I’d come. Inspired, I … [Read more...]
Why Empathy is Good for Business + How to Show It
When you think of the personality traits of a successful business owner, what do you picture? Tenacious? Hard-working? Creative? Sure! A little tenacity never hurt anyone. But what if I told you the most important quality a business owner can have is … empathy? 4 reasons empathy is good for business Empathy increases the know/like/trust factor Let’s say you can’t throw … [Read more...]
5 Tips To End Social Media Overwhelm For Your Business
It’s a Tuesday afternoon. I have to leave, like, NOW to pick up my toddler from preschool. My old black lab has just laid his face in my lap and given me the “Shouldn’t we be walking right now?” eyes. But I’m stalling because for the last hour, I’ve been staring at Twitter, trying to come up with clever tweets. I pull up Facebook and immediately feel less-than. I click over to LinkedIn and … [Read more...]
Why You Need to Untangle Your Brain
Every night, I do crossword puzzles for a little while before bed. Thank goodness for Kindle and it’s practically unlimited apps! Crosswords help me transition from daily stress into nighttime serenity. My husband totally gets why I have to keep the light on at least twenty more minutes after he turns in. Every day, I switch mental gears and recharge by watching game shows. I eat lunch while … [Read more...]
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