How do you juggle the dueling demands of parenthood and running your own business or career? Are you managing it with aplomb or do you feel like a crazy person most of the time? I admit to the latter. See, I had this image of running my own business and doting on my sweet babe with grace and ease. Reality quickly set in and I have never, ever felt that kind of pressure before. An imaginary … [Read more...]
The Myth of Authenticity
Be authentic. Have an authentic brand. I want to be seen as authentic. Everyone’s all about “authenticity” these days. Which really hasn’t changed all that much since I first blogged about this in 2011. And yet, marketers and entrepreneurs are still fretting out about it. It’s time to bust this myth of authentic branding, once and for all. Authentic is not something you can BE. It is a … [Read more...]
Soul-Sucking or Soul-Stirring?
A good friend of mine had to let one of her best friendships go. They’d had a good run. But recently, things got hard. This friend was dragging her down with negativity and selfishness, constantly putting my friend in the position of cheerleader. Worse, she stole my friend’s joy about her own happiness and success. This left no room for my friend’s own needs in the relationship. The whole … [Read more...]
How to Make Good Habits Stick: A Chat with Sarah Von Bargen
Have you ever committed to a productive or healthy habit only to have it all fall apart and revert back to status quo within a month, a week….or an hour? Yes, I’m talking about that daily afternoon scone I said I would give up forever, but by 2 pm had already scarfed down. Please don’t judge. We all have. We’re human. It’s so easy to talk about productivity habits, or “hacks” (I abhor … [Read more...]
How to Make Impossible Dreams Possible
Alice laughed: "There's no use trying," she said; "one can't believe impossible things." "I daresay you haven't had much practice," said the Queen. "When I was younger, I always did it for half an hour a day. Why, sometimes I've believed as many as six impossible things before breakfast. – from Alice in Wonderland by Lewis Carroll We all hold what we believe to be impossible … [Read more...]
Invest in a Woman, Invest in a Nation
In case you were asleep, International Women’s Day was on March 8. News outlets, celebrities and many brands trumpeted the news. It is officially women’s time to shine. There is no denying that influential men and women are finally waking up to the fact that when women succeed, the entire economy benefits and society improves. Period. There’s plenty of data. In fact, an Entrepreneur.com … [Read more...]
How to Get Started with Video Marketing: A Chat with Amy Landino
Video is one of the best ways to promote your business, build trust and convey your unique brand personality. So why is it so terrifying for so many? If video marketing or vlogging is on your branding to-do list for the year, good for you! Video is a great way to build trust, establish your expertise and allow your audience to get to know you. And when it comes to driving traffic, YouTube is … [Read more...]
The Brunch Crisis
A few years ago, my friend Alex helped her sweetheart Brandon to open a brunch restaurant in Portland. At first, they had zero customers. But within a few months—thanks to some glowing reviews in local newspapers, positive Yelp reviews, and a lot of hard work—they found themselves with a “good" type of problem: They had too many customers. At 9am when they oened their doors, some … [Read more...]
Create Magical Moments for Your Customers, Team and Fans
Watching your child watch his first movie is a magical moment. At least for me, lover of all things story and film. When we finally sat down with my young son to watch his first full-length movie at home, he was about two-and-a-half, I believe-old enough to (we thought) sit through more than a half hour show. Mind you, we limit how much TV he watches, so this was a real treat. My husband … [Read more...]
Want to Succeed? Focus.
Be careful about giving advice. It can come back to haunt you. My almost 4-year-old burned me pretty badly the other day. The modern world does not do us any favors when it comes to presence and focus. I work very intentionally with my son to help him avoid overwhelm and concentrate on one task at a time. When he starts flipping through another book while I’m reading one to him, I gently … [Read more...]
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