When it comes to the primary method for attracting new clients or customers, small businesses and entrepreneurs fall into two camps: They rely on website traffic.They rely on referrals. Neither strategy is right or wrong. You just need to be clear on what is your strategy so you can invest your time and money into the right activities. Online shops, of course, rely on website traffic. … [Read more...]
3 Ways to Leverage Your Contacts for Leads
You may think you don’t have enough reach, a big enough email list or enough leads. But you are actually sitting on a goldmine. And you might be ignoring it. Recently, I learned the importance of clearly reaching out and communicating your work to people you know. Yes, just took me more than 11 years in business to learn how to be proactive on this! #latebloomer All of us have networks of … [Read more...]
How to build a sales process and close more deals with Leah Neaderthal
If you’re a coach, consultant or service provider of any kind, you may falsely believe that you have to accept a life of feast or famine. I mean, you never know when or if your next client will land on your doorstep, right? How can you possibly PLAN to reach your revenue number each quarter? Easy. Create a sales process and build a sales pipeline for a consistent flow of new clients who pay you … [Read more...]
How to Build a Marketing Plan with Elizabeth Case
Love running your own business, but overwhelmed by marketing and sales? There are so many options out there, it can be dizzying, even for a marketer like me. But rest easy, friend. You’re about to get your whole world in order! Today I’m interviewing marketing consultant Elizabeth Case of Yellow Dog Consulting. Elizabeth has been a long time sales and marketing pro and her firm helps small … [Read more...]
Elevate Your Brand through Personal Style with Kaarin Huffman
Can what you wear influence whether you land a client, get hired, negotiate a favorable contract or if an audience believes you are credible and trustworthy? You bet. Brand extends beyond just your logo or colors to what YOU project when you walk into a room, lead a meeting or take the stage. Now, some of you may get a little huffy about “judging a book by its cover,” but please watch … [Read more...]
Be Resilient
If motherhood has taught me any important lesson that has benefitted my business the most, it is this: Be resilient. My son is now four-and-a-half and he tests my patience, grace and sanity on a daily basis. But he’s also taught me how to think on my feet, come up with creative solutions, adapt on the fly and roll with the punches. Yes. Motherhood has made me elastic. ☺ When he … [Read more...]
A Tale of Two Customer Experiences
Customer experience is now a defining competitive edge. In fact, this Forbes.com article states that customer experience is one of the top disruptive trends in business this year. So let me ask you: Which customer experience would you rather have? One where the customer service rep responds promptly, empathizes with your issue, and offers you options to solve your problem, … [Read more...]
How to Write Copy That Converts to Sales with Betsy Talbot
Do you have trouble writing for your business? Maybe it’s a blog post idea you can’t seem to get from your brain to the keyboard. Or a sales page that makes you feel like a carnival barker. Or even an email to an influencer, potential client, or journalist—the kind of person who could help your business if only you knew what to say to them. And don’t even get started on case studies and … [Read more...]
5 Tools That Run My Business
While I might be a branding expert with years of experience in consulting and marketing, when I started out in 2008, I was not an expert at running a business. I cobbled together my operations and processes over the years. Since then, I’ve learned a lot about running a business and working for myself. And that includes slowly finding many of the tools I use to run my business on a daily … [Read more...]
How to Feel Less Busy and Get More Done: A Chat with Laura Vanderkam
Do you feel like you never have enough time? Are you so crazy busy, you can’t get anything done? Do you feel like the weeks are zipping along in a chaotic, unmemorable haze? What would it feel like to get it all done and still find time for the important stuff: self-care, quality time with your kids, a walk in the park? You know…time freedom? Time when you feel “off the clock.” That time … [Read more...]
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