It’s rare when a game changing app launches. Today is one of those days! Deckible, founded by my colleague and serial entrepreneur Nick Kellet, launches today and I’m proud to be a part of this unique lifestyle app. You know Audible for audiobooks? Well, Deckible is that for card decks you keep in your pocket and on the go. When you download the app, you can get card decks on your phone … [Read more...]
Are You Confusing Kind Clarity with Harsh Directness?
Clarity is kind. When you clearly communicate in a way others can understand so they can continue the dialogue with you, that is empathy in action. Whether that communication is giving your 8 year-old his morning routine instructions or sharing information with your customers, being clear is a gift that helps you both realize shared goals. I remember learning about communication in … [Read more...]
Who Influences You – and Who Do You Trust?
Thought leadership is nothing new. Strong personalities make up the fabric of business success folklore. Henry Ford. Richard Branson. Steve Jobs. Oprah. Sara Blakely. Mark Cuban. Jessica Alba. Tony Hsieh. Since becoming an entrepreneur in 2008, I have been exposed to so many more of these cult personalities that many folks who still work in corporate life have never heard of. Marie … [Read more...]
Living a Life of Integrity
My dad, Joseph Piccininni, passed away at 93 years young at the beginning of July. He fought a ridiculously brave fight, constantly getting up again after heart issues, bladder cancer, kidney cancer, and more. One thing you never did with my dad was count him out! For those who knew him, my dad LOVED a party. Quick with a joke, smile, and cocktail, he loved being around friends and family more … [Read more...]
Five Lessons from 100 Podcast interviews
Last week, I hit 100 episodes on The Empathy Edge podcast.. 100 episodes! In that time, I've had the chance to speak with best-selling authors, CEO's, marketing leaders, psychologists, social and emotional learning experts, culture consultants, and DEI champions. The podcast started in August 2020 as a way to keep my empathy research going. Spending three years writing The Empathy Edge, I … [Read more...]
What if We Fueled Action with Love and Not Anger?
So much of what's happening in the world right now is fueled by hate. Division. Us against them. And sadly, some of us are only moved to action when we get angry. Our blood boils, our pulse quickens, and we step into fight mode. Rage can be a good thing if it fuels progress. And Lord knows marketers use fear, uncertainty and doubt all the time to drive people to purchase. But does it … [Read more...]
Can Your Brand Be Aspirational and Authentic?
Marketing gets such a bad rap. Most often, people perceive that it's about lying to people. When we witness soda companies and fast food restaurants conveniently brush aside the negative health effects of their products - or cosmetic companies literally making up ingredient names to feed into the culture's obsessions with youthful skin - well, it can be hard to see marketing as anything but a … [Read more...]
Representation Matters
This month, Ketanji Brown Jackson was confirmed to the US Supreme Court - the first Black woman to be on the bench. A woman with way more qualifications and experience than any of the sitting judges. And yet she had to prove herself over and over, and was subjected to ridiculous questions, biased scrutiny and outright disrespect. Some people may not understand why this is being celebrated, so … [Read more...]
Choose Your Words Carefully
Words matter. How we name or articulate something defines how we see it. We often get lazy and use words in the wrong way (ever heard someone say "mute" instead of "moot" point?). But that can have a profound impact on how effectively we connect with each other. If someone says they "love" you, it should mean something, Yet, I throw around the word "love" all the time whether I'm talking … [Read more...]
3 Lessons for Entrepreneurs – from an Accidental Entrepreneur
I never thought I'd own my own business. But here I am, just celebrating 14 years of Red Slice. Whoa. It's the longest job I've ever had! My corporate career was very successful and I was on a good trajectory. I liked getting regular paychecks, benefits, clear goals and metrics (most of the time!). I thrived on working in teams. For those who want to know the nuts and bolts of how … [Read more...]
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