Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Why Production Quality Matters
I once had a sales rep at a start up say to me, “Why can’t we do ads like the UPS guys? They just have a guy and a whiteboard – how expensive could that be?” I responded with a gaping mouth and mumbling something about paying Union dues and getting permits, but I’m sure…
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Mad About "Mad Men"
Have you become addicted to the AMC original series, Mad Men yet? If you love advertising and you love drama, you should. I recently caught up with Season 1 on Comcast On Demand. This is a juicy peek into the marketing (and personal) machinations of a 1960’s fictional ad agency, Sterline Cooper. The best parts…
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Stand-in Parents
From the “you can’t make this stuff up” file, I read about Chinese advertisers spending hordes of money on ad campaigns starring Chinese Olympic athletes and their parents. Hawking everything from milk to baby products, these ads are embracing the Chinese value of family loyalty. Smiling athletes pose with proud Mom and Dad as headlines…
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