Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Stand-in Parents
From the “you can’t make this stuff up” file, I read about Chinese advertisers spending hordes of money on ad campaigns starring Chinese Olympic athletes and their parents. Hawking everything from milk to baby products, these ads are embracing the Chinese value of family loyalty. Smiling athletes pose with proud Mom and Dad as headlines…
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Houston, We Have A Problem
Nine times…ok, maybe eight….out of ten, you might not have a marketing problem but a communication problem. The more years I spend in marketing, the more I realize the following truths are repeated over and over again. And yes, guilty as charged on some occasions: 1) Marketing does not ask their customers why they have…
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Going Green on Events
The current “green” fad is such a great cause that I can hide my cringing on how it is being beat to death by marketers (Discovery’s new Planet Green channel? Come’on.) I mean, whatever it takes to save the planet, right? So how about doing something creative with your next marketing event to show your…
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