Love running your own business, but overwhelmed by marketing and sales? There are so many options out there, it can be dizzying, even for a marketer like me. But rest easy, friend. You’re about to get your whole world in order! Today I’m interviewing marketing consultant Elizabeth Case of Yellow Dog Consulting. Elizabeth has been a long time sales and marketing pro and her firm helps small … [Read more...]
Elevate Your Brand through Personal Style with Kaarin Huffman
Can what you wear influence whether you land a client, get hired, negotiate a favorable contract or if an audience believes you are credible and trustworthy? You bet. Brand extends beyond just your logo or colors to what YOU project when you walk into a room, lead a meeting or take the stage. Now, some of you may get a little huffy about “judging a book by its cover,” but please watch … [Read more...]
Be Resilient
If motherhood has taught me any important lesson that has benefitted my business the most, it is this: Be resilient. My son is now four-and-a-half and he tests my patience, grace and sanity on a daily basis. But he’s also taught me how to think on my feet, come up with creative solutions, adapt on the fly and roll with the punches. Yes. Motherhood has made me elastic. ☺ When he … [Read more...]
A Tale of Two Customer Experiences
Customer experience is now a defining competitive edge. In fact, this Forbes.com article states that customer experience is one of the top disruptive trends in business this year. So let me ask you: Which customer experience would you rather have? One where the customer service rep responds promptly, empathizes with your issue, and offers you options to solve your problem, … [Read more...]
How to Write Copy That Converts to Sales with Betsy Talbot
Do you have trouble writing for your business? Maybe it’s a blog post idea you can’t seem to get from your brain to the keyboard. Or a sales page that makes you feel like a carnival barker. Or even an email to an influencer, potential client, or journalist—the kind of person who could help your business if only you knew what to say to them. And don’t even get started on case studies and … [Read more...]
5 Tools That Run My Business
While I might be a branding expert with years of experience in consulting and marketing, when I started out in 2008, I was not an expert at running a business. I cobbled together my operations and processes over the years. Since then, I’ve learned a lot about running a business and working for myself. And that includes slowly finding many of the tools I use to run my business on a daily … [Read more...]
How to Feel Less Busy and Get More Done: A Chat with Laura Vanderkam
Do you feel like you never have enough time? Are you so crazy busy, you can’t get anything done? Do you feel like the weeks are zipping along in a chaotic, unmemorable haze? What would it feel like to get it all done and still find time for the important stuff: self-care, quality time with your kids, a walk in the park? You know…time freedom? Time when you feel “off the clock.” That time … [Read more...]
Want To Build Your List? Love the Ones You’re With
We always want more, don’t we? We're all looking for that perfect list-building trick that will unlock more clients, more customers, more money. We all know it’s a lot easier to nurture a large, warm audience and convert them into sales over time. So we collect people and names like we’re picking blueberries and dump them into our sacks as we hunt for more. But what about those people who … [Read more...]
How to Make Facebook + Instagram Ads Work for Your Business: A Chat with Devani Freeman
Social media is a big part of promoting your business. Except for a few folks I know who have managed to build empires without it (believe me, they are outliers), social media is one of the best ways to boost your visibility and nurture a warm audience. It's a fabulous way to share your content, and help people know, like and trust your brand. Am I preaching to the choir? But many of us … [Read more...]
Your Dream is Not Dead Yet
About two years ago, we had our new house landscaped, front and back. We're talking major overhaul. One of the plants our designer had recommend was a Pride of Madeira. It's a bold, big, round plant commonly seen here in Northern California that can quickly get unwieldy if not properly maintained. But when it is properly loved, the purple conical flowers look so lovely amidst all that … [Read more...]
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