Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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The brand strategy “recipe” plus thoughts on the personal branding gold rush
Two juicy audio nuggets for you, loyal readers. One is a great interview with Amber Singleton Riviere of Upstart Smart Radio (a fab resource for entrepreneurs) on what exactly is included in a brand strategy. We also discuss the all-important difference between a brand strategy and brand and marketing tactics. The second is our frank…
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What are the brand trends around us?
Just as NY’s Fashion Week wrapped up, I was inspired to pen a blog about the macro-level brand trends I’m seeing – in no particular order. Nothing scientific here, folks. Just some observations from being a brand student – and being the dork that loves a good ad. What are your thoughts to add? Be…
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Which problem is killing your business?
As a new book author, I have learned a ton about the publishing industry over the last year or so. I’ve pretty much been riding by the seat of my pants and unspoken rules are revealed to me each day, much like an onion shedding its layers. I used to think publishing a book was…
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