Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Empathy for Others Starts with Empathy for Yourself
Empathy seems like such an outward, selfless act. And in many ways, it is. You must focus on another person, make space for them, and get out of how you see the situation through your own eyes and hold space as well for they see it. This all sounds very noble. Until a very broken…
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3 Ways to Use Empathetic Insights to Repair a Bad Customer Experience
Have you ever gotten an email from customer service or an answer from a sales rep that left you feeling hopelessly misunderstood? This seems to happen to me more as I get older, and while I completely admit that the common denominator is me, nine times out of ten, it is a result of a…
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Go Beyond the Focus Group for Better Customer Insights
Focus groups make me cringe. These false environments place target customers in a room where they are asked a series of questions about what they think of products, services, or ad campaigns. We pay them to be there, get them in a room where they feel under pressure to offer an opinion or make one…
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