Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Brand messaging made simple: Can a six-year-old understand what you do?
Be Bold. Be Brief. Be Gone. These words hung at the desk of a software salesperson at my last Corporate marketing director gig. Ironically, the guy was kind of a windbag but the wise words have stuck with me all these years. Clarity and conciseness are not necessarily hallmarks of my writing. I often play with…
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How to hand-craft your brand experience: Brand at Work case study Taylor Stitch
Here’s a lovely little sneak peek at one of the fresh new case studies from the 2nd edition of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget, launching April 1, 2014! Lots of launch week goodies and a free teleseminar so make sure you’re signed up for The Juice so…
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Are you a solopreneur? 3 perks and 3 downsides you can easily combat
Going solo in your business is either a launch strategy or a deliberate business model choice. Sometimes you are just getting off the ground and you’re a party of One, doing everything from accounting to marketing to product development. Other times, though, you are intentionally creating a lifestyle business and don’t want extra complication from staff, tax…
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