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Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Getting Back to Your Roots
Eddie Bauer is getting back to its roots – essentially the initial brand strategy. They are a great example of what happens when you expand and do not stick with your core reason for being. Not that expansion is bad – you just need to ensure it remains consistent with your brand. According to the…
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Where’s Your Map?
When it comes right down to it, we are in business to make money. But unless you know the true essence, the core of what your business is all about, you will be commoditized to the lowest price or the easiest solution. And in a market where many new businesses fail, that is a death…
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Super Bowl Hard Sell
Steelers or Cardinals? I actually don’t care about either team, so I’m just not sure. But the Super Bowl will be good as always for one thing: the ads. But according to today’s WSJ, Super Bowl ads are ditching kitchy for hard-sell, immediate action. In a sign of the times, many of the Super Bowl…
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