Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
-
Going Green on Events
The current “green” fad is such a great cause that I can hide my cringing on how it is being beat to death by marketers (Discovery’s new Planet Green channel? Come’on.) I mean, whatever it takes to save the planet, right? So how about doing something creative with your next marketing event to show your…
-
Karen, Go Make the U.S. Popular by Friday
And you wonder why Public Relations gets a bad rap. PR is really about making sure the truth of your story surfaces clearly and is heard. The dark side of it could be seen as spinning lies for the benefit of greedy shareholders and fat cat executives, but I prefer to see the nobleness in…
-
Brand Afterlife
Seems the strongest brands can stay alive after death. What comes to mind when you hear massage chairs and ionic air purifiers? Ah, Sharper Image. Many a bored Saturdays were spent meandering around those stores and testing gadgets. But alas, the chain went bankrupt. But wait…don’t count them out. According to the WSJ, Two of…
Ready to join the revolution?
Find out how empathetic your brand is RIGHT NOW, and join our newsletter to start shifting your perspective and transforming your impact.