Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

3 ways to “social proof” your business

What is “social proof” really, and why does it matter to your business? If you’ve ever used Urban Spoon ratings to decide where to eat, Angi to decide which contractor to hire or followed a recommendation given to you by a trusted friend, you have already seen the power of social proofing your business. Today’s…
Read more…
The 10 must-have messages you need for your brand

Want to know one of the most-often misquoted sayings in our culture? It’s Ralph Waldo Emerson’s take on consistency: A foolish consistency is the hobgoblin of little minds Often this is quoted without the word “foolish” which changes the whole meaning of this nugget o’wisdom He’s not saying consistency is bad, per se, but that consistency which doesn’t serve…
Read more…
How to finish: 5 tips for making wild dreams come true

It’s February, which means about 80% of your New Year’s goals are already shot, right? Why is dreaming up our big ideas so much easier than making them happen? Today’s insightful guest post from entrepreneur and content marketing expert Betsy Talbot will change all that. When you embark on a big project for your business,…
Read more…

Find out how empathetic your brand is RIGHT NOW, and join our newsletter to start shifting your perspective and transforming your impact.