Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

Learn from my marketing misstep, but why this tactic might be great for your biz

Forgive me, dear readers, for I have sinned. Here I am, preaching about building a strong brand so you can choose the right marketing tactics in which to invest. I talk about measuring progress and success so you always know your ROI. But, as is often the case with doctors and consultants, we are our…
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Why me? Why NOT me?

In our personal lives, we ask the first question a lot: Why did this tragic event happen to me? Why do I have to suffer fools? Why does it always rain when I forget my umbrella? But as professionals, business owners, entrepreneurs and executives, we bring this same attitude to work with us: Why would…
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What is your artistic work manifesto? Yep, you need one….

Run, don’t walk and pick up a copy of Seth Godin’s latest delight, Linchpin. It’s a super easy read with a powerful message – and you need this message whether you run your own business or work for someone else. It is absolutely changing (and validating) how I approach my work. Seth is essentially calling…
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