Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

St Germain: The Virgin America of liqueurs?

Guest post by Red Slice intern, Suzi An How often do you hear about Elderflower liqueur? I’m not sure I knew what Elderflower was until last week. Which is unfortunate because that’s from what St. Germain is made. My first experience with fancy liqueur was at the beginning of the year when a bartender at…
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Back to Brand School Contest: Are you in?

Summers winding down – is your business ready to get back to school? I’m officially declaring August 31 “Back to Branding School Day.” We’ve got connected folks all over the social media sphere promoting this day and offering some goodies. Myself including….read on! To celebrate the rolling success of Branding Basics for Small Business, I’m…
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Don’t let your social media campaign just die on the vine

Guest post by Red Slice intern Suzi An Californication is one of my favorite television shows. Naturally, I am going to ‘Like’ the show’s page on Facebook. But ever since the season ended, there has been no interaction from the page’s administrators. It’s a complete dead zone. I then began thinking about all the other…
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