Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Tree Huggers Unite!
Ok, seriously, one of the best pieces of email marketing I’ve received in a LONG time, from…..well, an email marketing company. Emma always useswitty copy and a fun attitude in their brand, but this email campaign is genius – appealing to playfulness, business needs, AND your quest to help the environment. It all ties together…
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Innovative Ads – One Step Too Far?
Did you catch the brouhaha last week over the LA Times ad for NBC’s new cop drama “Southland”? Seems it was listed on Page One of the paper, separated by a border, in a different font and marked as an advertisement – but it still looked and read a bit like editorial (it mentioned “this…
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In Line with Brand Strategy? A Checklist…
Great post by my buddy Karin Koonings, which links back to a resourceful checklist by Jay Heyman on determining if a promotion is in line with your brand strategy or not. Seems KFC is offering to refill potholes in exchange for chalk advertisements in the road or something. What?! Forget about all the bad “chicken…
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