Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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How to Spread the Word About Your Business
You open that coffee shop you’ve been dreaming about for ten years. You start that consulting business based on your long, successful career in Corporate America. You start writing that blog you’ve been told to start a thousand times. But where is everybody?????!!! (cry-face emoji) They are living their lives, that’s where they are! We…
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Why (and How) to Trust Your Gut
Not everything that can be counted counts, and not everything that counts can be counted. So said William Bruce Cameron (or Albert Einstein, depending on your source) Business owners and marketers count a lot these days: Twitter followers, site visits, conversion rates, email opens, CPM. All great data that leads to insight and action. But…
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Yes, You Can Ask!
Sitting in a coffee shop, I overheard two professional photographers comparing marketing notes. They talked about pricing, contracts, packaging and how to create additional service offerings for new target markets. One seemed to be coaching the other based on his success, which was cool to see. It was lovely to see such mentoring and collaboration.…
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