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Maria’s weekly expert insight on empathy-led business, culture and brands

  • What Is Your Signature Brand Touch?

    You’ve heard me preach ad nauseum that your brand strategy informs everything your business does, inside and out. Even when it comes to how you thank your clients, customers or partners. You can refresh yourself on some good reasons to thank your tribe­–and a few insanely clever ways to do it. It’s important to remember…

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  • 3 wickedly easy ways to differentiate your brand

    3 wickedly easy ways to differentiate your brand

    Most of us have not invented anything new. As I’ve shared with you before… “We are not doing something customers or clients can’t get elsewhere. We are not discovering a new element or identifying a new species or creating a way for humans to live on Mars. (Some of you may be working on this,…

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  • Are you a coach, consultant or contractor? Why you need to be clear.

    The other day, I was talking to a fellow business consultant about our worlds. A friend had connected us as “two power women” which I was pretty honored by and this woman, for sure had the power gene in spades and I instantly fell in love with her over the phone. She was bold, fierce…

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