Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

Marketing 101: The Music Analogy

I am often asked to explain the difference between brand and marketing, and strategy versus tactics to audiences and clients. But today guest columnist Boyan Blocka, a writer, marketer and business consultant based in Vancouver, Canada, gives us a musical jam version of these definitions that are way more fun. His company, Kyosei Consulting works with…
Read more…
3 ways to teach your old ebook some new tricks

Today’s guest post is from Dina Eisenberg, AKA the Info Product Doctor. Dina is all about turning your expertise into a passive income stream that will help you scale and promote your brand far and wide – how much do we love that?! Follow her @DinaEisenberg. There’s a problem that no solo business owner or…
Read more…
Good touching, bad touching

Today’s guest post is from the irrepressible Elizabeth Case, a favorite marketing colleague and friend of mine and Principal at Yellow Dog Consulting, a sales and marketing firm in Issaquah, WA. She’s hilarious, knows marketing and loves dogs – all reasons why I adore her. Follow her on Twitter. I had two client meetings the…
Read more…

Find out how empathetic your brand is RIGHT NOW, and join our newsletter to start shifting your perspective and transforming your impact.