Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

Be interested to be interesting

Here is the magical secret to creating an irresistible brand, business or piece of art. Ready? Be interested in order to be interesting. If you’re not interested in selling sweaters, no one will be interested in buying them If you’re not interested in defending people in court, they won’t be interested in hiring you to…
Read more…
5 un-ignorable reasons why your business needs a blog

A blog is an essential marketing tool for many, many reasons beyond brand building and SEO. (PS: if you are at a loss as to what to blog about or just hate writing, you can find other ways to deliver your valuable content: hire a writer, record a podcast, post photos, craft a Haiku…) Today,…
Read more…
6 reasons to thank your clients + how to do it

We all need to thank our customers and clients for making us successful. But if you’re not sure when it’s appropriate or how to do it with panache, take a tip from today’s guest columnist, tech geek + website wonder woman Alison Monday of Tiny Blue Orange. Alison is my right-hand web woman and she…
Read more…

Find out how empathetic your brand is RIGHT NOW, and join our newsletter to start shifting your perspective and transforming your impact.