Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Don’t Assume, Ask
This is the kind of perspective and info you get when you ask a member of an audience group what is really going on – and don’t make stereotypes or pre-judgements. Apparently, teens are not using Twitter and FB as much as many people think. Again, this might be just one perspective, but he seems…
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Spill the Wine
According to today’s WSJ, the luxury wine market is not faring well in this downturn. As many of you can guess, people are cutting back and the spending orgy of the last few decades (of which, I admit, I took part on many a Napa/Sonoma bus trip) is quieting down. We even discovered the joys…
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Pulling at our Heartstrings
I am a huge proponent of using the power of branding for good in the world. Many a strong brand campaign has helped raise money, build homes, stop poverty, and fight disease. Non-profits are now getting hip to the fact that effective marketing can be used to incent change and action – and not just…
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