Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Brand Before Anything Else
Don’t let the economic downturn fool you: a small investment in brand building strategy now will reap rewards later on. I know budgets are tight, but just paying for someone to make you a pretty logo with no brand strategy behind it will hurt you in the long run. This oldie but goodie article from…
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Twitter Kidnappings
The WSJ reported this morning about companies’ growing fight to stop Twitter imposters opening accounts in their names. One such imposter is using this ploy to try to get free passes and new business as ransom. So far, Twitter has responded quickly and efficiently to complaints by shutting down false accounts but insists they can’t…
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I (heart) Kay Hirai
Attended a fabulous workshop today hosted by marketing dynamo and friend of Red Slice Whitney Keyes and Kay Hirai, owner of a Mercer Island salon called Studio 904. The salon has such a unique mission and brand and it is all based on community involvement. The workshop was about Kay’s experiences with Social Entrepreneurism, the…
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