Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Mourning the Loss of "Delight"
When was the last time a brand delighted you? When you got a high from seeing a package, a turn of phrase or even an ad? Those brands that remember to delight their customers are the ones doing the best job of branding, in my book. Some brands have turned this idea of delight into…
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Be The Creative Director
Sick of Super Bowl ads that let you down? Well, CareerBuilder is taking a page from the “engage your audience” playbook and running a contest. Create a 25-second commercial for the company and if chosen, you could win $100,000. While a very clever and proven technique for building buzz and engaging eyeballs, I hesitate to…
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Two Seminars You Can Use
Some great webinars/teleconferences built to help you with building your brand strategy or creating a winning elevator pitch. Check them out! 1) “The Truth About Branding: What it is, What it does and How a Clear Brand Strategy Can Save you Time, Money and Headache” Teleseminar: Thursday, May 21st at 12 noon Pacific Cost: FREE…
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