Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Innovative Ads – One Step Too Far?
Did you catch the brouhaha last week over the LA Times ad for NBC’s new cop drama “Southland”? Seems it was listed on Page One of the paper, separated by a border, in a different font and marked as an advertisement – but it still looked and read a bit like editorial (it mentioned “this…
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In Line with Brand Strategy? A Checklist…
Great post by my buddy Karin Koonings, which links back to a resourceful checklist by Jay Heyman on determining if a promotion is in line with your brand strategy or not. Seems KFC is offering to refill potholes in exchange for chalk advertisements in the road or something. What?! Forget about all the bad “chicken…
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Sports Marketing Outrage: Let’s Get a Grip
All this hullabaloo about U.S. bailout recipients continuing to honor their sports marketing sponsorship contracts, got me thinking about the common misperception of marketing in our world. Albeit a pretty balanced post about the issue here at Huffington Post, I can’t help but add to the discussion. People are steamed because of lavish parties, perks…
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