Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Online Ad Effectiveness – Discuss
Seems WPP and Google are teaming up to finally research in-depth how effective online ads are. More specifically, “how online media influences consumer behaviour, attitudes and decision making.” They will be looking at both buying actions as well as psychological impact of all different types of online ads. Some heavy hitters are involved here, including…
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Getting Back to Your Roots
Eddie Bauer is getting back to its roots – essentially the initial brand strategy. They are a great example of what happens when you expand and do not stick with your core reason for being. Not that expansion is bad – you just need to ensure it remains consistent with your brand. According to the…
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Where’s Your Map?
When it comes right down to it, we are in business to make money. But unless you know the true essence, the core of what your business is all about, you will be commoditized to the lowest price or the easiest solution. And in a market where many new businesses fail, that is a death…
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