Cash flow, creativity, and compassion are not mutually exclusive™

Empathy Edge Brand Positioning Template
An easy-to-use guide for attracting and connecting with your dream clients
We’ll send you an email right away with the downloadable Brand Positioning Statement Templates
Brand Positioning Statement Template
How to get your dream clients with an empathetic brand statement
6 Strategies for Empathetic Brand Statements
Clearly explain your benefits and your business with client-friendly language
3 Positioning
Statement
Templates
Proven formulas to perfectly explain who you are, what you do, and who you serve
Your dream clients are out there and they need you – stop wasting your time with unclear messaging and start growing your business with an empathetic brand statement.
Who Should Use This Template
The Empathy Edge Brand Positioning Template Works Great For:
Client Testimonials
“Maria was able to understand what we struggled to communicate in a matter of minutes. She brings a ton of empathy to the engagement which made us feel heard,
understood and appreciated.”
Meet Maria Ross
The empathy in business woman
My name is Maria Ross, and I’m a speaker, author, podcaster and the founder of brand consultancy Red Slice. I believe cash flow, creativity and compassion are not mutually exclusive. Entrepreneurs and fast-growth businesses come to me to create irresistible brand stories so they can stand out and better connect with customers.
Thousands of fast-growth companies, entrepreneurs, and small business owners have followed my advice to boost their brand and clarify their unique story. My books include The Empathy Edge and Branding Basics for Small Business. And I’m the host of The Empathy Edge podcast.
See, empathy is the key to brand success. And I understand the power of empathy on both the brand and personal levels: In 2008, shortly after launching my business, a ruptured brain aneurysm almost killed me and inspired my memoir, Rebooting My Brain.
Audiences ranging from The New York Times to BlogHer to Salesforce have loved my actionable advice and dynamic keynotes. I’ve been featured in and written for numerous media outlets, including MSNBC, NPR, Forbes.com, Newsweek.com, The Huffington Post and Entrepreneur Magazine.


















