Brand Positioning Template - How to Create a Powerful and Memorable Brand Strategy

Empathy Edge Brand Positioning Template

An easy-to-use guide for attracting and connecting with your dream clients

We’ll send you an email right away with the
downloadable Brand Positioning Statement Templates

As Seen In

Brand Positioning Statement Template

How to get your dream clients with an empathetic brand statement

6 Strategies for
Empathetic Brand
Statements

Clearly explain your benefits and your business with client-friendly language

3 Positioning
Statement
Templates

Proven formulas to perfectly explain who you are, what you do, and who you serve

18 Empathetic
Brand Statement
Examples

Brand statement examples to serve as your guide

Your dream clients are out there and they need you - stop wasting your time with unclear messaging and start growing your business with an empathetic brand statement.

Who Should Use This Template

The Empathy Edge Brand Positioning Template Works Great For:

Solopreneurs &
Entrepreneurs

Save time, resources, and energy with sales and marketing messaging that delivers leads

Brand
Marketers

Connect your brand with the clients who need your services

Small Business
Owners

Attract the right clients with clarity, empathy, and confidence

Client Testimonials

“Maria was able to understand what we struggled to communicate in a matter of minutes. She brings a ton of empathy to the engagement which made us feel heard, understood and appreciated.”

Guy Bauer

Founder and Creative Director, Umault

“This Brand Statement Template is the perfect tool for crafting Brand Statements that connect. As an agency owner, I love using the templates to brainstorm brand positioning statements, value propositions, and elevator pitches for new clients!”

Morgan Sacchetti

Head of Operations, minting house

Meet Maria Ross

The empathy in business woman

My name is Maria Ross, and I’m a speaker, author, podcaster and the founder of brand consultancy Red Slice. I believe cash flow, creativity and compassion are not mutually exclusive. Entrepreneurs and fast-growth businesses come to me to create irresistible brand stories so they can stand out and better connect with customers.

Thousands of fast-growth companies, entrepreneurs, and small business owners have followed my advice to boost their brand and clarify their unique story. My books include The Empathy Edge and Branding Basics for Small Business. And I’m the host of The Empathy Edge podcast.

See, empathy is the key to brand success. And I understand the power of empathy on both the brand and personal levels: In 2008, shortly after launching my business, a ruptured brain aneurysm almost killed me and inspired my memoir, Rebooting My Brain.

Audiences ranging from The New York Times to BlogHer to Salesforce have loved my actionable advice and dynamic keynotes. I’ve been featured in and written for numerous media outlets, including MSNBC, NPR, Forbes.com, Newsweek.com, The Huffington Post and Entrepreneur Magazine.

Brand Positioning Statement Template

Attract your dream clients with 3 Brand Statement Templates & 18 Examples