You know that killer accessory you have? The one you feel in love at first sight with at a random boutique years ago? You wear it with everything to give your outfit a pop. It makes a statement.
People take notice.
The great thing is, you can add this piece to simple sweater and jeans and like magic, you’ve added some pizazz to your look.
Your marketing and messaging needs to be the statement piece for your business.
Yes, you can describe exactly what you do and give people the price list before sending them off to the Contact button……zzzzzzzzzz….I’m already bored.
Or you can spice things up and add some charisma!
Charisma means “compelling attractiveness or charm that can inspire devotion in others.”
You want your work to attract the right people.
You want your work to charm them and inspire devotion so they become loyal customers and raving fans.
So launch a charm offensive! If you want to attract customers and generate revenue, your marketing needs some charisma. (TWEET THIS!)
But with all my talk of making sure you have a clear, consistent message, how do you do that?
Here are 3 tips for how to add more charisma to your marketing:
- Be human. I’ve said this one many times before. You have a unique way of talking and your marketing messaging needs to connect with people on a human level. Write like you talk. Ditch the jargon. Explain things in a way that intrigues them, lures them in or speaks exactly their language. You can still tell someone you are a “financial planner” but talk about creating a happy, healthy, wealthy life on all fronts, not just financial. Or that smart financial planning now means realizing your dreams later. This is much more interesting than, “We’ll help you decide the best places to invest.” You can still tell a prospect that your software will help them manage their recruiting and talent management with integrated data and access to API’s, but you can also talk about helping companies and talented workers make a lasting love connection or that your software takes the hassle out of keeping track of all your candidates so you don’t even have to think about and no one falls through the cracks.
Being human in your marketing does not make you look unprofessional. In fact, let’s put that to bed right now. Professional does not have to equate to boring, stiff, jargon, robotic. It means competence, confidence and accountability. You can be all those things and still speak like a human.
- Find rich, luscious, delicious words: You get my point. Expand your vocabulary and stop using every adjective you’ve ever heard your competitors use before. Consult thesaurus.com and find better words for what you’re trying to say. It’s like adding exotic spices to your spice rack! Instead of “flexible” how about “We roll with the punches.” Instead of “effective” how about “compelling, potent or powerful”? Instead of “help” how about, “advise, nourish, encourage”? Choose words that rev up the senses: words people can see, hear, taste. Use these words in your brand marketing to create mental imagery for people that excites them.
If you feel like jazzy writing is not your strong suit, that’s okay, Hire a gifted copywriter to help you add more charisma at precisely the right points in the process. For as much writing as I do, I’ve even done this for my own marketing (because sometimes you just can’t see it for yourself) and it’s made a WORLD of difference.
- Leverage the power of video: What better way to connect your business to millions across the globe than through the power of video? More than words on a page, video helps you make a human connection (there’s that humanity again!) and enables people to see the real you or people behind your corporate logo. You Tube is the second largest search engine. Let people typing in how to do something find YOU there explaining it to them! Jazz up your static website with a welcome video or customers raving about you in video testimonials. Don’t be afraid to experiment. Your iPhone is one of the best cameras on the market. Just start. I’ve been trying to do more of this myself over on my YouTube channel (subscribe now if you’re not already!)
The key takeaway is that like anything else in life, you have to be interesting if you want to capture attention. And “charisma” is subjective. What might seem charismatic to software developers might not be to ad agency creative directors. Know your audience and you will find the best ways to lure them with your charms!