Do you get frustrated sending emails to potential clients or partners that never get opened or fall into the ether? I sure do…
We’ve all been there: we spend hours poring over every word and line of a carefully crafted email only to click Send and wait like a lovelorn teenager by the phone. Cue crickets chirping.
Wouldn’t it be great if your emails were received like candy on Halloween, and recipients couldn’t wait to get their greedy little hands on the content? Hells yeah.
Well, Mike at Toilet Paper Entrepreneur just shared how to make it happen.
I’m loving this amazingly generous video gift he recently shared about how to use behavioral influence techniques in your email writing. The video walks you through an actual email he created for a client. I learned so much from the video about little tips and tricks to engage readers, cut through the clutter and genuinely build rapport. If any of you are doing emails for business development, partnerships – or even for your loyal community – this is really Must See TV.
Some tips he shares (there are many more):
- starting your email subject line with a lower case letter increases opens and builds familiarity
- The technique is based on how we want to be communicated to as humans. You want to Identify, Involve and Include.
- The sole purpose of the subject line is to arouse curiosity so they open the email
- In the first paragraph, position the problem you want to solve. In the 2nd, build a relatable story. In the 3rd, tie into the emotion. In the 4th, evoke a positive response by offering a “pain escape”.” And then lay out the solutions you offer.
- Repeat a key phrase throughout to make it stick and drive home a benefit
Enjoy and please share.