Keep it simple: how to define “brand”

This week’s Slice of Advice Q comes from Bonnie Bradshaw, a motivational youth speaker. She writes “When someone asks me what is my Brand I don’t have a clue what to say!”

As I tell her in the video below, don’t get all wrapped around the axle about defining brand. Brand is simply your reputation, it’s what you’re known for. It’s your hook that differentiates you from the thousands selling what you’re selling. Brand can be based on a lot of factors that all sum up to make your company unique, but some of the more common brand attributes are price (uber-expensive or bargain find?), value (helps you sleep better at night, helps you lose weight, helps your computer run better) or personality (quirky, edgy, serious, cool, formal).

Take a peek at what I told Bonnie to think about when it comes to her brand….and also some advice around defining your target market. We touched on this briefly last week as well. You cannot be all things to all people, so really define your target customer with precision. Not everyone can/wants/needs to buy what you’re selling, so be specific as to who you are really going after.

Remember, if you’ve got a burning question, send it in with the subject line “SLICE OF ADVICE.” And include your name and URL so I can promote you.

How do you define your brand in a sentence or two? What adjectives or emotions do you associate with your brand personality? Let us know in the Comments.

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