Discover the practical step-by-step marketing process to build an influential brand and land more clients with confidence, soul, & authenticity!

Introducing “MOMENTUM”

Sorry! This year's cohort is closed. But please join the Wait List to fnd out what's next!


Are you ready to succeed? Thought so!

I’m going to reveal how to go from zero traction in your marketing and sales efforts…to making steady sales to quality clients with total confidence in your brand and what you offer.  

Best Part: You have access to me for a full 6 months to answer questions, provide feedback, and brainstorm as you learn how to gain MOMENTUM in your business. It’s like having a brand strategist in your back pocket while you strengthen your own inner marketing genius!

You’ll learn how to laser-focus your marketing activities to build the kind of brand momentum that draws your best prospects right to your front door. 

  • Create an influential, engaging brand to attract the right clients who utterly adore you (ditch the frustrating folks who suck the life out of your business)  
  • Engage in a focused way with the right prospects (eliminate the confusion and overwhelm over how and where to market your business)  
  • Build messaging, content and offerings that fit your audience perfectly (avoid the guessing game over what your prospects want)  

If you offer coaching, consulting, professional services or simply need to build a more visible platform and fan base for your online or offline work, you’ll see how simple it is to create an irresistible, influential brand with MOMENTUM…whether you're just launching or you still struggle to attract attention and manage marketing overwhelm after years in business.  

But don’t take my word for it…

4 Entrepreneurs Who Gained MOMENTUM  

You may not have heard about MOMENTUM until now, and there’s a good reason for that. I wanted to make sure it worked. Would people understand my process in a course? Did their results match what I saw in my own business and private clients?  

So instead of rushing to market, I decided to invite a few people to try it out for a year.  

That’s right, after creating MOMENTUM I tested and refined it for A FULL YEAR with a select group of entrepreneurs.  

When those early students went through the course, this is what happened:

FROM FROZEN TO ON FIRE: "I was completely overwhelmed, basically frozen, about how to market my business but Maria does a great job of taking the big, scary idea of marketing and branding and breaking it down into very doable, manageable and, yes, fun tasks. More importantly, they are meaningful and applicable to your business. But the number one resource is actually Maria herself. She’s everybody’s biggest cheerleader and does it in such a sincere way, because that’s how she feels." ~ Shalimar Beekman, ShalimarB Photography

A CLEAR PLAN FOR THE FUTURE: "I came to MOMENTUM feeling unfocused and unsure of the direction my business was heading in. While I loved the content creation facet of my business & wanted to connect more with people in my target audience, I had no idea how exactly to reach those people…MOMENTUM provided me with the skill set & hands-on tools to make branding & marketing an effortless & natural part of my life & business…I know I’ll use Maria’s down-to-earth, practical playbooks & apply her advice to my business for years to come." ~ Topaz Winters, Writer/Publisher/Filmmaker

CENTERED AN UNFOCUSED BUSINESS: MOMENTUM has truly changed the way I run my business and given me the confidence to focus on what I know and love best. No more trying to please everyone and stressing myself out by taking on work that doesn’t quite ‘fit’; I’ve defined my niche and started to pursue only the work that makes my heart sing. Without MOMENTUM, I could never have given my own business a proper go. Worth the investment many times over! ~ Cat Wood, Catwood Websites

MOMENTUM was a game-changer for our business. While we've been successful, our branding strategy was out of sync with our work because we were focused on other parts of the business. The program got us focused to clarify our brand, marketing, and value. We reshaped our messaging and pitch which had a very positive effect for us and how we framed our business. MOMENTUM makes it much easier to not only ‘tackle’ our branding needs, but also enjoy the process. We now have a focused marketing game plan to help us with our business goals. We'll be going back to these Playbooks again and again as we grow. -Suzanne Paxton, Co-Founder/Executive Producer, Point Studio

While I can’t guarantee you’ll have the same (or better) results—no one can, and if they do, you should run for the hills—the concepts I teach in MOMENTUM have helped these (and more) students clearly define their brands, streamline their efforts and attract more of the right clients.  

And that could happen for you, too.

Maria Ross

But first, who am I? And why did I create MOMENTUM for entrepreneurs like you?

My name is Maria Ross, and I’m the founder of Red Slice I help entrepreneurs demystify branding and make smarter marketing moves for their businesses.  

Basically, my style is Seth Godin meets Tina Fey. Part marketing expert, part psychologist, and part savvy business coach.  

Thousands of business owners have followed my advice to boost their brand and clarify their unique story. I’m a recurring guest on MSNBC’s Your Business show, and I dish out clever advice to small businesses everywhere through conference keynotes and columns in and Huffington Post, among many other places.  

And I wrote the book (literally) on Branding Basics for Small Business: How to Create an Irresisible Brand on Any Budget.

I don’t have to tell you how hard it is to juggle marketing with client work while (hopefully) still having a personal life.  

Oh, and looking like you know what you’re doing every single step of the way. I’ve spent years perfecting the process to build an engaging brand and attract the right prospects for hundreds of clients—and in my own business, too. And over time, I shrunk those tasks down into a manageable process to avoid the overwhelm that so many entrepreneurs experience.  

You know, so they could keep doing what they needed to do to boost their visibility and amplify their fabulous work, without getting burned out.

Heck, I shrunk this down into a process so I MYSELF could avoid overwhelm (Remember, I’m a solopreneur, just like you!) I struggle with it too…and I’m a marketer. In addition to my clients, I have a son, husband, dog and countless to-dos so I’m completely with you.  

I thought about how I could mentor others with everything I wish I’d known early on in my business so I could have avoided spinning my wheels.  

…And that’s how I came up with MOMENTUM.  

You might already know some of my backstory. Over the past 10+ years, I’ve maintained a successful business through a freak brain aneurysm, a cross-country move, an economic collapse, and the birth of my first child at 41. 

(And a bunch of less dramatic but still stressful events in life that we all deal with.)  

Any one of these life events can derail a business forever, yet mine has stood the test of time because of the MOMENTUM I consistently generate through a strong brand, a focused message, and defined marketing plan.  

No matter what curveballs (or gifts) life throws my way!

I’m not a “fake it til you make it” kind of entrepreneur. And I don’t want you to be, either. And that’s why I’m here to shoot down the kind of head trash and myths that keep smart entrepreneurs from having the success they deserve.  

Myth: “Branding is only worth it if you’re a big corporation.”  

FACT: Strong branding is the only way to grow your business in this crowded market. It’s the foundation for every other decision you need to make. If you don’t know what you stand for, how is anyone going to notice you, much less pay you money?  

Myth: “At my size, I can’t afford to be choosy about my clients.”  

FACT: Who you surround yourself with determines your success in life and business, and taking on the wrong clients means your perfect clients will think you’re not the right fit for them. Don’t mistake short-term financial gain for long-term financial success. If you create the right foundation, everything falls in line.  

Myth: “Working all the time is the price I pay for being my own boss.”  

FACT: The most successful entrepreneurs create systems so they can enjoy all the benefits of being their own boss. They work smarter, not harder. Otherwise, what’s the point of having your own business? You’d be better off going back to your old job and having weekends free again.  

MOMENTUM disproves those revenue-killing myths and helps entrepreneurs like you attract more of the right kind of prospects—so you can serve clients you love, make more money while doing it, and still have plenty of time off to enjoy your personal life.

While I love working in this industry, I realize some of my colleagues have fallen more in love with the brand process than the results. They value pretty images and entertaining words over actual conversions.  

I don’t make that mistake.  

Your branding and marketing has to attract clients who want to spend money with you.  

And you have to do it in a way that allows you to stay true to who you are and fits into your busy schedule.  

Because of my vast experience working with thousands of clients and companies—not to mention the year-long testing of the MOMENTUM program—this conversion-focused approach to branding and marketing is exactly what you’ll get.

Introducing Momentum 

MOMENTUM is a virtual coaching program that teaches you everything you need to know to master your marketing, attract (and delight) new clients, and boost your visibility.  

With MOMENTUM, you’ll make ideas and strategies a reality, all the way to the finish line.  

In this mashup of a business course, mastermind and coaching program, you’ll learn how to:  

  • Create an irresistible and influential brand for your business so that your marketing and promotion is more focused and effective (not to mention, more fun)
  • Find and attract your ideal clients so they can’t wait to buy from you
  • Streamline your marketing to-do list so you’re speaking to the right people…at the perfect time…with the most compelling words…to land more sales

Even better: You’ll have access to me and a supportive community to get feedback on your ideas before you put them into practice. No more feeling like you’re on your own out there!

How It Works

The course is divided into three Waves: WALK, RUN and FLY.  

Each Wave is about 8 weeks long and helps you laser-focus on mastering one valuable concept each week and getting it done.  

Each Wave builds on what you learned in the last Wave for—you got it!—MOMENTUM.  

You’ll Get:  

  • 24 Weekly MOMENTUM Playbooks  

You'll have access to 24 juicy, creative assignments that each put you one step closer to an irresistible brand. These aren’t fluff activities– they’re real-life tasks and assets you can apply to your business immediately. Plan on budgeting one to two hours each week.  

  • 12 Bi-Weekly Coaching Connection Calls  

We’ll gather bi-weekly, mastermind-style, to outline goals, get advice, answer questions, perhaps feature an expert guest speaker and cheer one another on. Calls will be recorded for your convenience. 

  • Monthly Personalized "Sparkle and Polish" Review  

"Sparkle and polish" personalized feedback on any one item per month. Think of me as your Marketing Director on Demand! I will review new sales copy, a blog post, speech description, or campaign idea and offer feedback and polish. 6 such reviews would cost you a pretty penny (more than $1800!) outside of this program.

  • Incentives and Goodies  

Throughout MOMENTUM, I’m offering monthly prizes to reward you high-achievers. We’re talking free books, tasty treats, valuable services and gift cards. MOMENTUM isn’t just good for your brand, but a fun treat for you! 

  • Exclusive Access to a Smart, Engaged Community  

Conspire with your cohort at our Course Hub ­– a private Facebook group. Here, you’ll post your work for feedback (not required), share progress, cheer each other on, and ask questions. I’ll check in weekly, but this group really is all about the community­ – other super-smart, innovative entrepreneurs who understand your struggles and are full of insightful advice.  

  • Personal Introductions to Gifted Masters  

You know networking is important. That’s why I’m offering MOMENTUM participants exclusive access to my curated, trusted network. So whether you want to master Facebook advertising, book more speaking engagements or better handle stress and overwhelm (or all of the above), I know the perfect person to hook you up with.

Here’s a complete breakdown of what you’ll learn in each of the 3 WAVES of MOMENTUM.


Marketing Demystified, Build Your Brand Story, Find and Attract Your Ideal Audience  

You’ll break down marketing and planning to end overwhelm, build your brand strategy and laser-focus on who is your ideal client or customer – and how you can find them. In just 8 weeks of bite-sized, do-able activities, you’ll discover how to:  

  • Set achievable goals that light you up, guide your efforts and save your sanity.
  • Build an authentic brand that helps you stand out and attracts all the right people.
  • Define, find and attract your ideal target client.
  • Confidently and succinctly talk about your business. No more feeling icky whenever someone asks, “So… what do you do?”
  • Strip down your marketing plan for maximum oomph. You’ll be more organized and productive, with more time for friends and family.
  • Create offerings and sales copy that make your prospects exclaim, “Holy smokes, you’re a mindreader! This is exactly what I need. Where do I sign?!”


Clarify Your Unique Message, Create Killer Content, Build Your Tribe of Loyal Fans  

Building on the success of Wave 1, you’ll clarify your value, voice and sales pitch so the right people can’t resist you, and discover how to woo them with great content. You’ll learn how to grow your email list and better manage social media and blogging to gain more fans, visibility and oh, yeah, sales! Some of the highlights from this 8-week wave include:  

  • Discover how to differentiate yourself from the rest of the pack so you can stand out.
  • Build a vibrant and engaged email list of fans who hang on your every word and can’t wait to buy from you.
  • Craft messaging that’s so clear, spot-on and delicious, your spine tingles just reading your own website (Yes, even if you say you’re not a writer!)
  • Convert browsers into buyers with authentic, engaging content that is easy to manage and create (You will have the sexiest, most useful blog in town!)
  • Promote your work with grace and style, without having to “sell.”
  • Cultivate creativity for endless content inspiration, plus how to fuel your motivation when you’re so over it.


Manage Your Time With Ease, Make Networking More Fun (and Effective) and Share Your Brilliance With a Wider Audience  

After Waves 1 and 2, you have the momentum to take flight now! You’ll learn how to streamline your marketing and get it all done (and ditch what isn’t working). You’ll also learn how to love networking (yes, really) both online and off and learn how to connect with the right partners, media outlets, and speaking engagements to boost your visibility, attract more customers and clients and make yourself in-demand.  

  • Slay overwhelm and streamline your social media efforts for more ease, joy and results.
  • Simplify your marketing plan for more focus, less stress and more profits.
  • Master both online and offline networking etiquette, forging authentic connections with people who will refer you business. Plus, I’ll show you how to reach out to “superstars” you admire to champion your work– even if they have no idea who you are!
  • Gracefully set boundaries with clients, partners and others vying for your precious time so you can breathe easier.
  • Discover essential tips and tools to help you plan ahead, automate tasks, and build healthy efficiency habits to lighten your load and remove constant stress and panic.
  • You’re ready to fly! Learn how to boost your personal brand and visibility with a wider audience through speaking engagements, course creation or contributed articles.


Bonus #1: Two Private Consulting Calls with Me ($800 value)  

Ask me anything you want about your brand and marketing strategy in two 60-minute one-on-one consults. Let's discuss your goals, use me as a sounding board or let’s brainstorm a promotional idea. And I’ll record it so you can play it back as many times as you need to put my advice into action.  

We can schedule one call to kickstart your goals and strategy upfront, or you can use it anytime during MOMENTUM as needed. The second pivate consulting call is for the end: To clearly spell out post-program next steps and make sure you put the right plan into action to see RESULTS.

“You have cut my time in half (at minimum) to get my efforts going and easily saved me a third of my budget had I tried to do this without your expertise.”  

~ Laura Amendola, Financial Advisor and Creator of Wealth For Widows

Bonus #2: Branding Basics for Small Business Audiobook + Digital Brand Strategy Worksheet ($150 value)

Take a deep dive into the “how” and “why” of branding and what it means for your business. While we will be covering branding during the MOMENTUM course, there is so much more to the subject! Your lifetime access to this professional audio course means you can gain an expert level of knowledge about creating your business brand to supplement what you learn as you go through MOMENTUM or after you’re done and have a little bit more time.

“I was lucky to take this first as a class taught by Maria live, and I paid a substantially higher price—and even then I couldn’t believe the value. All the branding info I’d heard for years but just never “clicked” as to why it had to be done finally made sense. Maria lays it out in language you can understand with exercises that will directly impact your business.”  

~ Betsy Talbot, Conversion Copywriter

Bonus #3: Wrap-Kit of Maria’s Most Trusted Referrals (priceless!)

Not sure where to go or who to trust to help you get things done? Do you need a web designer, SEO consultant or copywriter to help you move forward? I’ve got you covered by providing you my curated list of the best professionals out there. They’ve been personally tested and proven so you can be confident while you save yourself hours of research time!

“Maria is better than Google. Yeah, I said it. The thing is, when I need a referral, I’m not looking for just any-old ‘someone-who-can-do-a-thing’…I’m looking for the very best (writer, editor, marketer, thinker, coach) and I’ve found those folks through Maria. Her rolodex seems to be filled with A-list talents who consistently exceed my expectations. As an entrepreneur, these kinds of referrals aren’t just nice to have, they’re essential to running a credible business.”

~ Lisa Goren, Healthcare Consultant and Speaker

Cynthia Spencer

"MOMENTUM got marketing more into my bones. The elevator pitch was the most valuable part--what do you SAY to people about what you do. I liked all the lessons, and they built nicely, as they were supposed to. My latest class filled up after sending just one email, and I don’t think I could have done that before MOMENTUM!"

~ Cynthia Spencer

Tina Christianson

"MOMENTUM made me stop and think about my business: the why, the how and the who. Why do I do this? How do I grow? Who is my audience? Who are my allies? I tend to get my head down and work IN my business, and this pulled me out and made me work ON my business. I already have a better idea of how to position myself and own my expertise—MOMENTUM is a great value!"

~ Tina Christiansen

"It’s such a treat to observe Maria in action — she deftly coaxes clients out of their branding “safety zone,” and into a brave new world of captivating language, clear-cut positioning, and compelling storytelling."  

~ Alexandra Franzen

My No-Risk Guarantee 

You’re invited to try MOMENTUM for 30 days RISK FREE.  

I’ve poured my soul into this program so that it truly helps you move forward. Your satisfaction and happiness are the most important things to me. Seriously, I cannot STAND useless programs that fail to deliver value.  

While the program is non-refundable, if you don’t think you’re learning practical, do-able, and most of all, successful ways to brand and market your business more effectively within the first 30 days, then show me you actually did the work and I’ll refund 100% of your purchase price. 

If you even have a tiny inkling MOMENTUM could solve the challenges you’re experiencing every day in trying to attract more people to your business or managing your marketing overwhelm, then please enroll today and let me support you!

If you try it and don't feel it's right for you—simply show me your work within 30 days and get your money back. Easy.  

However, if you try it and and get dozens, hundreds or thousands of new fans, clients as well as heaps of brand buzz, then this course is worth it’s price in gold. And P.S. that would make me super happy!  

Either way, YOU WIN.

Here's why previous solopreneurs joined MOMENTUM:

  Here’s what some of my wonderful past students had to say:  

  • “I was completely overwhelmed, basically frozen, about how to market my business.”
  • “I came to MOMENTUM feeling unfocused and unsure of the direction my business was heading in.”
  • “I needed a jumpstart and a point of focus for my marketing program.”
  • “Wanted a toolkit for staying clear and purposeful in my marketing strategies.”
  • “I needed confidence to define my niche and focus on what I know and do best.”
  • “I wanted to connect with more of my target audience but had no idea how to reach those people.”

Sound familiar?!

MOMENTUM Includes...

  • 24 MOMENTUM Playbooks to guide you to branding and marketing success. For ultimate ease and effectiveness, you can tackle one per week (or accelerate your own efforts, if you like).
  • 12 Bi-Weekly Group Coaching Calls to discuss the lessons, get accountability & support, or ask me AYTHING. These are optional, akin to a Mastermind group, but oh-so-valuable!
  • Exclusive Access to the MOMENTUM private course community – and to me! – for immediate "anytime" feedback on your specific work, ideas and challenges. 
  • "Sparkle and polish" personalized feedback on any one item per month. Think of me as your Marketing Director on Demand! I will review new sales copy, a blog post, speech description, or campaign idea and offer feedback and polish.
  • Personal introductions to Gifted Masters in my trusted network so you can master additional skills, like Facebook advertising, video production or networking.
  • Monthly Prizes to motivate and delight you high-performers (I can’t tell you what they are or they wouldn’t be surprises! But think: books, gift cards, tasty treats and more…!)
  • Bonus #1: Two Private Consulting Calls with me: One to be used anytime during your MOMENTUM course. AND a post-program wrap call to discuss implementation and next steps for you. Personal love + attention!
  • Bonus #2: Branding Basics for Small Business Audiobook + Worksheet with real-world case studies, key questions and expert advice on how to craft your brand strategy.
  • Bonus #3: Wrap-Kit of my most trusted referrals to help you get things done: designers, social media experts, SEO consultants, copywriters and more.

The total value of this program is worth over $60,000 but you'll pay a fraction of that price. How, you ask? Because I can deliver this at scale in this unique group setting.

Here’s What You Need to Know

The price for this course now is higher than it was during my year of testing with paid students.  

And it will likely be higher the next time I offer it , because I’ll keep adding to it.  

I’m not trying to scare you—simply reminding you what happens when a product continues to grow in value and popularity over time.  

(This can happen to your products and services, too!)  

Similar programs to this cost 2x, sometimes 3x as much and last half as long. And what you'll learn with me is more robust than what some other "Internet superstars" and coaches offer (I know because I've seen their's great stuff, but my course goes deeper) My mission to make this acessible and useful for you.

But please keep this in mind: If you buy the course today, you’ll become part of the exclusive MOMENTUM alumni community, where you'll get future special offers, special love and access to all bonuses added to program.

Buy it today, and you get everything I add to it forever. Yay!

MOMENTUM is now closed. Join the Wait List to find out n it's offered next!

“Being a solopreneur, I was able to get my business only so far before I needed some help with taking it to the next level. I’m so glad I chose Maria to help me get there. She is a pleasure to work with, very professional and seriously knows her stuff.” ~ Rebecca Michi, Children’s Sleep Specialist