Using your book to do good

Today marks the official print launch of my most recent book, Rebooting My Brain: How a Freak Aneurysm Reframed My Life.

(cue crowd roar)

In celebration, I’m offering some fabulous launch goodies for those who purchase between now and May 8. You’ll get bonus content plus some fabulous goodies, including free book previews, discounts on books, a communication course and a self-assessment on how you think + life-saving information from The Brain Aneurysm Foundation. Thanks to Ingrid Ricks, Wendy Hinman, Melody Biringer, Michelle Tillis Lederman, Jen Mueller and BAF for their generosity. Check out this link for more details on how to claim your booty.

The book’s gotten great raves on Amazon as well as the most recent review in The San Francisco Book Review. I’m so honored by the outpouring.

I talk a lot about stories here on this blog and in my work. But some may wonder why I chose to share this personal story with the world. Truth is, there’s a deeper calling to this book than just accolades and sales.

We all have stories to tell – with our business, with causes we love, and with our own experiences. But instead of looking at your story as “all about you” it’s time to think of how it can contribute to the world.

I admire companies like Starbucks, who is using their clout to change the role of for-profit companies in how it gives back to the world and changes the social agenda. See their recent initiative to create jobs. Or Tom’s Shoes, who gives one pair of shoes to a child in need for every pair they sell.

From the minute I started Red Slice, I thought about how I could use my work to do good in the world. And I’ve helped non-profits I believe in with both money and pro-bono time, which feels wonderful.

And so, with Rebooting My Brain, I’m trying to do even more.

My mission with this humorous and heartfelt story was to educate others about the effects of brain injury and inspire anyone who is yanked out of their life by crisis. I’ve gotten emails and stories from many people touched by brain injury who thanked me for writing the book.

During the month of May, 10% of all net sales will go The Brain Aneurysm Foundation, the world’s only nonprofit organization solely dedicated to providing critical awareness, education, support and research funding to reduce the incidence of brain aneurysm ruptures. So now people can enjoy the book and help a worthy cause.

And, I’m donating eBook copies to Worldreader, an organization that improves literacy in the developing world by providing access to e-books.

Many of you who read this blog have books as well. I encourage you to find ways to use your book to help worthy causes. Donate a percentage of sales, get involved with Worldreader, put on a book event for charity. Yes, it’s expensive to publish a book – in time, sweat, energy and money – but I truly believe that the more you tie in a giving element to your for-profit ventures from the beginning, the richer and more successful you can be.

Please spread the word about the launch! (Click to Tweet) There’s goodies in it for those who buy between May 1 and May 8. And goodies for a larger cause throughout all of May.

Thanks for your support!

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