Takea look at this amusing (yet eerily accurate) video on what happens when clients try to get their marketing to do TOO much at one time.
Having worked at an agency, I can totally relate to this with real-world examples. But also having worked on the client side, I can understand the pressure faced by competing agendas. If I had a nickel for how many times I had to fit partner logos onto something…..
Time for a little common sense to be injected into our marketing efforts, don’t you think?