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The Not-So-Secret to Brand Success

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by Nicole White on October 28, 2014

There are no magical answers. A few posts have recently emerged around this theme and when I start seeing patterns, it’s good to pay attention. Too often, entrepreneurs, solo business owners – and yes, even large company CEO’s – think there is some magical cure to flagging sales, lack of brand awareness, or no clients […]

7 Strategies To Nurture Your Budding Twitter Account

October 24, 2014
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I’m a huge Twitter fan. I love the convenience and conciseness of it, plus I find it a personal challenge to get my point across in 140 characters or less. You might be on Twitter but are not sure how to get a handle on what can often seem like the Wild Wild West. Enjoy […]

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Raise the bar

October 21, 2014
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It’s not about competing. It’s about ensuring there is no substitute for doing what you do. Instead of “That’s not our policy” try “Here are some options for you.” Instead of “We can’t help you” try “Here’s a few referrals for you so you can make things happen. I’m happy to make an introduction” Instead […]

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7 questions to help you ruthlessly prioritize

October 14, 2014
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“Don’t put off to tomorrow what you can do today.” How quaint. I used to live by this mantra. But in today’s world of 24/7 smart phone access, juggling business/kids/relationship/self-care/community and an avalanche of data coming at us, it’s not really sound advice for staying sane. As a new mama who owns her own business, […]

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What’s your point of view? You’d better know.

October 7, 2014
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Creating thought leadership for your brand means you have something to say, a point of view to add to the conversation. If you just roll along the way everyone else does, what sets you apart? At that point, you’re simply a lookalike commodity and just another voice adding to the noise. Being a thought leader […]

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