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7 Strategies To Nurture Your Budding Twitter Account

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by Nicole White on October 24, 2014

I’m a huge Twitter fan. I love the convenience and conciseness of it, plus I find it a personal challenge to get my point across in 140 characters or less. You might be on Twitter but are not sure how to get a handle on what can often seem like the Wild Wild West. Enjoy […]

Raise the bar

October 21, 2014
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It’s not about competing. It’s about ensuring there is no substitute for doing what you do. Instead of “That’s not our policy” try “Here are some options for you.” Instead of “We can’t help you” try “Here’s a few referrals for you so you can make things happen. I’m happy to make an introduction” Instead […]

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7 questions to help you ruthlessly prioritize

October 14, 2014
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“Don’t put off to tomorrow what you can do today.” How quaint. I used to live by this mantra. But in today’s world of 24/7 smart phone access, juggling business/kids/relationship/self-care/community and an avalanche of data coming at us, it’s not really sound advice for staying sane. As a new mama who owns her own business, […]

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What’s your point of view? You’d better know.

October 7, 2014
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Creating thought leadership for your brand means you have something to say, a point of view to add to the conversation. If you just roll along the way everyone else does, what sets you apart? At that point, you’re simply a lookalike commodity and just another voice adding to the noise. Being a thought leader […]

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4 Ways to Build Your Thought Leader Brand

September 30, 2014
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If you’re a consultant of any persuasion, you have probably heard this ad naseum: You have to establish yourself as a thought leader. Let’s break down what this really means, why thought leadership matters and how you can build a thought leader brand. Thought Leadership Defined Thought leadership is simply establishing yourself as the expert […]

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