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Red Slice is a digital elixir of stories, advice & strategies to ignite your brand & delight your mind. Play in my sandbox of articles, interviews & pro-active insights - and distill your business down to its irresistible essence.

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What’s your brand position? 5 moves you can try

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by Red Slice on April 15, 2014

What do yoga, the Kama Sutra and brand strategy have in common? It’s all about the right positioning. (Tweet it!) When your brand finds the right position to attract the right target customer, it’s like star-crossed lovers meeting in the rain at the Eiffel Tower. It just works. There’s connection. There’s magic. But what does […]

Is accountability dead?

April 8, 2014
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Sometimes, it feels like our world has turned into a giant game of tag. People and organizations are constantly pointing fingers to blame mistakes, gaffes and actions on someone else. The ink barely dry on headlines, and people are shouting, “Not it!” in an effort to get the spotlight off themselves. Consider: GM uncovers ignition […]

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It’s here! 7 reasons to love Branding Basics for Small Business, 2nd Edition

April 1, 2014
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It’s a….book! In what will prove to be the second most exciting Spring birth for me (our son is due in May), I’m pleased as punch to share the launch today of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget, 2nd Edition (2014, Norlights Press) with all of you. […]

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Beneath the bling: Can you back up your “brand goods?”

March 27, 2014
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We all know bling when we see it, right? It’s shiny, sparkly and distracts the eye from a person’s face, outfit or arrogant scowl (talking to you, Tabloid Divas). Crafters love the Bedazzler because it turns ordinary white t-shirts into dizzying love fests of color and light, temporarily blinding people as they walk past you on the […]

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Brand messaging made simple: Can a six-year-old understand what you do?

March 18, 2014
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Be Bold. Be Brief. Be Gone. These words hung at the desk of a software salesperson at my last Corporate marketing director gig. Ironically, the guy was kind of a windbag but the wise words have stuck with me all these years. Clarity and conciseness are not necessarily hallmarks of my writing. I often play with […]

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