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Red Slice is a digital elixir of stories, advice & strategies to ignite your brand & delight your mind. Play in my sandbox of articles, interviews & pro-active insights - and distill your business down to its irresistible essence.

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Who is the hero of your brand?

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by Nicole White on November 11, 2014

You can always tell “ego brands.” They are the heroes of their own story, it’s all about them and they could care less about the value, satisfaction or delight of their customers or clients. C’mon: I KNOW you’re thinking of an example right now! Great brands like Apple, Starbucks (yes, despite my break up with […]

4 truths to building your online brand

November 6, 2014

What does it really take to build a successful brand online? What matters when you seek more engagement, better search rankings or more buzz? Here’s s sneak peek for you from my upcoming webinar with Nick Kellet, co-founder of Listly, happening on Nov 11, 2014. Enjoy! Like what you see here? Please join us for […]

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3 Foolproof Networking Tips to Survive the Holidays

November 3, 2014
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Trick or treaters, pumpkin spice lattes and chilly weather usually signify one thing (the chilly weather part for those of us in the Northern Hemisphere anyway): the holidays are right around the corner. And with that…the dreaded holiday networking mixer circuit. While you know you should be doing more networking to boost your brand awareness […]

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The Not-So-Secret to Brand Success

October 28, 2014
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There are no magical answers. A few posts have recently emerged around this theme and when I start seeing patterns, it’s good to pay attention. Too often, entrepreneurs, solo business owners – and yes, even large company CEO’s – think there is some magical cure to flagging sales, lack of brand awareness, or no clients […]

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7 Strategies To Nurture Your Budding Twitter Account

October 24, 2014
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I’m a huge Twitter fan. I love the convenience and conciseness of it, plus I find it a personal challenge to get my point across in 140 characters or less. You might be on Twitter but are not sure how to get a handle on what can often seem like the Wild Wild West. Enjoy […]

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