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From The Blog

1.20.15 press release (blog)

How to Use a Press Release

Ah, the poor press release. It’s been abused, distorted, asked to work miracles and is one of the biggest marketing and brand awareness misconceptions I’ve ever encountered in my 20+ year career. Most business owners (and frankly, large company CEO’s) just don’t understand what a press release … [Read More...]

1.13.15 tell your story well (blog)

All you really have is your story

Most of us have not invented anything new. We are not doing something customers or clients can’t get elsewhere. We are not discovering a new element or identifying a new species or creating a way for humans to live on Mars. (Some of you may be working on this, but most of us are not). But what … [Read More...]