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Red Slice is a digital elixir of stories, advice & strategies to ignite your brand & delight your mind. Play in my sandbox of articles, interviews & pro-active insights - and distill your business down to its irresistible essence.

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3 ways to teach your old ebook some new tricks

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by Red Slice on August 26, 2014

Today’s guest post is from Dina Eisenberg, AKA the Info Product Doctor.  Dina is all about turning your expertise into a passive income stream that will help you scale and promote your brand far and wide – how much do we love that?! Follow her @DinaEisenberg. There’s a problem that no solo business owner or […]

Good touching, bad touching

August 19, 2014
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Today’s guest post is from the irrepressible Elizabeth Case, a favorite marketing colleague and friend of mine and Principal at Yellow Dog Consulting, a sales and marketing firm in Issaquah, WA. She’s hilarious, knows marketing and loves dogs –  all reasons why I adore her. Follow her on Twitter. I had two client meetings the […]

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A Dear John letter for Starbucks

August 5, 2014
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Dear Starbucks, We’ve been through a lot, you and I.  But it’s time for me to see other brands. It’s not you, it’s me. No, that’s a lie. It’s totally you. You swept me off my feet in my early 20′s and taught me how to love coffee – for that I will be eternally […]

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7 deadly marketing material sins you don’t want to make

July 15, 2014
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Your marketing materials should reflect your brand but sometimes, we don’t realize we are killing business softly by overlooking some important details. In our rush to just “get the information out there” we can sometimes do more harm than good to the sales process. Today’s guest post is from my brilliant colleague Nancy Owyang. As the owner […]

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Stay out of the slammer: 4 tips to avoid Facebook jail

July 1, 2014
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Today’s guest post is from Tracey Warren, founder of Ready Set, Grow! Marketing, where she helps small business owners wrangle and manage their social media accounts and content with ease. You expect Facebook to behave in certain ways, right? You want to be able to make friend requests, post statuses and comment on what other people […]

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