About
Red Slice is a branding and marketing consultancy that works strategically with your marketing department or serves as your virtual marketing VP to build fresh brands, craft delicious messaging, and recommend powerful marketing strategies. Our eclectic mix of creativity and business savvy helps your business engage, inform and delight customers so they keep coming back for more.
Armed with time-tested marketing acumen, innovative ideas and a network of talented designers and specialists, we offer marketing strategies that get results. We know how hard it is to craft a powerful strategy and build a team that will show a good return on your investment. We’ve built one. Let us work for you.
Mission: To engage, inform and delight your audience and keep them coming back for more
Vision: To be one of the most sought-after brand strategists worldwide, partnering with cutting-edge clients who dare to create fresh, consistent, and compelling brands that inspire their entire organization, partners and customers. To leverage success with this work to help others, help animals and change the world,
Dedicated to solopreneurs, small businesses, start-ups, and market leading organizations. The market size and resources may differ, but the branding and messaging fundamentals remain the same.
Maria Ross, Founder and Chief Marketing Diva
Maria Ross’ mission in life is to engage, inform and delight audiences . She has over 16 years experience building brands, creating campaigns, generating leads and advising companies big and small on how to tell the right story to the right customers at the right time. Working with everything from technology to tomatoes, she has successfully guided clients across a broad spectrum of marketing initiatives, such as branding, advertising, messaging, marketing operations and staffing, lead generation, PR and communication planning. She is also a published lifestyle writer, wine columnist and actress. Her unique creative talents, combined with her business savvy on both the client and agency sides, enable her to see the whole picture in an innovative way and give clients fresh strategies that work. Prior to launching her own firm, Maria was Director of Corporate Marketing at Savvion, a leader in Business Process Management (BPM) software. Previous to that, Maria was Director of Global Campaigns for Business Objects. She has held strategic marketing roles at both start-up and established internet and technology companies. Maria also has proven success in consumer branding, marketing and positioning at Discovery Communications and for advertising clients Monster.com, Monsoon and Red Gold Tomatoes. Early in her career, Maria was a change management consultant for Accenture, where she advised executives and developed training, communication, and process strategies for the likes of Walgreens, Koch, Allstate, and Freddie Mac. Maria received a B.S in Marketing, with a minor in Spanish, from Indiana University, Bloomington.Drop her an email at maria@red-slice.com
Emily G. Cohen, Writer
Emily G. Cohen has more than 25 years of experience in strategic marketing and technical writing for Fortune 500 and start-up companies. Current and past clients include Accenture, Adobe Corporation, Apple Computers, Autodesk, BDA, Check Point Software, Computer Associates, Google, Lucile Packard Children’s Hospital, McAfee, PricewaterhouseCoopers, SAP, Sierra Ventures, Silver Lake Partners and Yahoo! Emily’s work includes creative development, writing, and editing of a wide range of marketing communication pieces, including white papers, data sheets, solution briefs, brochures, customer case studies, by-lined articles, executive speeches, customer and partner newsletters, annual reports, video scripts, and web copy. Prior to founding Cohen Communications in 1999, Emily held senior marketing and communications management positions at Lucent Technologies and Check Point Software. She began her career in public relations at Hi-Tech Communications (a subsidiary of Shandwick), Copithorne & Bellows (now a subsidiary of Porter Novelli) and Regis McKenna. Emily holds a B.A. from the University of California at Berkeley.
Aimee Stone Munsell, Product Marketing, Messaging and Branding Consultant
Aimee has more than 15 years of marketing and innovation management experience with Fortune 100 firms and start-up companies. She delivers a “whole product” management approach, which optimizes the core product, its brand halo, related products and services, pricing, and distribution, to effective reach and retain the right customers. Aimee has been particularly active in launching new products and revitalizing stagnant brands, often leveraging creative partnerships to penetrate new markets or achieve scale quickly. Her experience includes working with traditional packaged products and increasingly, products and services delivered via the Web. Aimee was most recently a marketing executive at IBM, where her accomplishments included growing WebSphere software from a fledging product to a marketshare leader and creating a new Web-based business partner program. Prior to IBM, Aimee formulated product and distribution strategies for media clients at PriceWaterhouseCoopers. Before that, she worked at major public relations agencies, advising clients such as McDonald’s, Microsoft and Kellogg’s. Aimee has an MBA from Columbia University and a BS from Cornell University.
Jenny Dixon, Integrated Marketing, Online Marketing and Product Messaging Guru
Jenny Dixon is a marketing professional with over 9 years experience in high-tech marketing. Jenny works with companies to develop messaging, website strategies, and marketing campaigns that generate leads and sell products. Jenny spent 4 years at salesforce.com, where she ran integrated marketing campaigns for numerous products across a variety of channels. Prior to salesforce.com, Jenny held partner and product marketing roles at Plumtree Software (now Oracle). Jenny graduated from the University of California, Berkeley with a degree in Communications and Business Administration.
Scott Lawrence, Interactive Strategist
Scott is an interactive media strategist with 11+ years experience and has worked with a diverse range of international clients. Scott most recently has been working independently as a producer, social media strategist, and multimedia branding expert, with work ranging from developing iPhone applications to producing an online music series and volunteering with nonprofit UEnd as a social media strategist. His specialties include interactive strategy development, team leadership, creative concept development, and innovative digital branding solutions. Scott excels at integrating media campaigns with interactive components and overseeing the development and deployment of iPhone applications. Scott’s past clients include Nike, Nintendo, Business Objects, Adobe, Del Monte, Enbridge, ATB, ConocoPhilips & ENMAX. As Producer of Big Sky Sessions, he shoots and promotes musicians of all genres through the website BigSkySessions.com. The work is part of the Calgary Tower’s marketing strategy and sessions are recorded from their stunning observation deck. Prior to working independently, Scott led the interactive team at Karo, one of Canada’s most celebrated creative agencies, after they purchased the firm he founded, Maverik Creative Group, in 2007. Scott earned a BFA from the Alberta College of Art & Design and graduated from the Vancouver Film School multimedia program.
Creative Partners in Crime
Red Slice brings in the right partner for your needs. From designers to virtual assistants; advertising agencies to direct marketing experts; social media pros to online search experts – the Red Slice family is made up of the best and brightest who really know their stuff and can make the strategies we create a reality. Based on years of marketing experience, we know which levers to pull, which partners to bring in, and how to orchestrate all the pieces you need to get results.
