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Red Slice is a digital elixir of stories, advice & strategies to ignite your brand & delight your mind. Play in my sandbox of articles, interviews & pro-active insights - and distill your business down to its irresistible essence.

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How to cultivate your personal brand on LinkedIn

May 27, 2014
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Today’s guest post is from Sandy Jones-Kaminski and it’s a topic with which I know many of you grapple. Learn more about Sandy and her fabulous offer for you at the end! Sweet. Have you jumped on the personal brand wagon yet? Personal branding is still a hot topic, so I thought I’d share some […]

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What great stand-up acts have to do with long-form sales letters

May 13, 2014
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Today’s guest post comes from Fel Spahr, a snappy, savvy, sales-focused copywriter who works with entrepreneurs and small businesses. She crossed my orbit a little over a year ago and I adore her. Today she shares how long-form sales letters are like great comedy acts – in your usual brash and brilliant style. Learn more […]

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Bring it on: Why you need to ask for criticism

April 29, 2014

A guest post today from the lovely Betsy and Warren Talbot, writers, dreamers and global nomads of Married With Luggage (a business I proudly helped name). With the launch of their latest book, they shared some great advice on why and how to ask for constructive criticism and how it makes your business, brand and […]

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What’s your brand position? 5 moves you can try

April 15, 2014
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What do yoga, the Kama Sutra and brand strategy have in common? It’s all about the right positioning. (Tweet it!) When your brand finds the right position to attract the right target customer, it’s like star-crossed lovers meeting in the rain at the Eiffel Tower. It just works. There’s connection. There’s magic. But what does […]

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Is accountability dead?

April 8, 2014
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Sometimes, it feels like our world has turned into a giant game of tag. People and organizations are constantly pointing fingers to blame mistakes, gaffes and actions on someone else. The ink barely dry on headlines, and people are shouting, “Not it!” in an effort to get the spotlight off themselves. Consider: GM uncovers ignition […]

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