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Red Slice is a digital elixir of stories, advice & strategies to ignite your brand & delight your mind. Play in my sandbox of articles, interviews & pro-active insights - and distill your business down to its irresistible essence.

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7 deadly marketing material sins you don’t want to make

July 15, 2014
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Your marketing materials should reflect your brand but sometimes, we don’t realize we are killing business softly by overlooking some important details. In our rush to just “get the information out there” we can sometimes do more harm than good to the sales process. Today’s guest post is from my brilliant colleague Nancy Owyang. As the owner […]

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Stay out of the slammer: 4 tips to avoid Facebook jail

July 1, 2014
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Today’s guest post is from Tracey Warren, founder of Ready Set, Grow! Marketing, where she helps small business owners wrangle and manage their social media accounts and content with ease. You expect Facebook to behave in certain ways, right? You want to be able to make friend requests, post statuses and comment on what other people […]

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Be interested to be interesting

June 17, 2014
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Here is the magical secret to creating an irresistible brand, business or piece of art. Ready? Be interested in order to be interesting. If you’re not interested in selling sweaters, no one will be interested in buying them If you’re not interested in defending people in court, they won’t be interested in hiring you to […]

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5 un-ignorable reasons why your business needs a blog

June 10, 2014
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A blog is an essential marketing tool for many, many reasons beyond brand building and SEO. (PS: if you are at a loss as to what to blog about or just hate writing, you can find other ways to deliver your valuable content: hire a writer, record a podcast, post photos, craft a Haiku…) Today, […]

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6 reasons to thank your clients + how to do it

June 3, 2014
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We all need to thank our customers and clients for making us successful. But if you’re not sure when it’s appropriate or how to do it with panache, take a tip from today’s guest columnist, tech geek + website wonder woman Alison Monday of Tiny Blue Orange. Alison is my right-hand web woman and she […]

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