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Red Slice is a digital elixir of stories, advice & strategies to ignite your brand & delight your mind. Play in my sandbox of articles, interviews & pro-active insights - and distill your business down to its irresistible essence.

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Be interested to be interesting

June 17, 2014
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Here is the magical secret to creating an irresistible brand, business or piece of art. Ready? Be interested in order to be interesting. If you’re not interested in selling sweaters, no one will be interested in buying them If you’re not interested in defending people in court, they won’t be interested in hiring you to […]

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5 un-ignorable reasons why your business needs a blog

June 10, 2014
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A blog is an essential marketing tool for many, many reasons beyond brand building and SEO. (PS: if you are at a loss as to what to blog about or just hate writing, you can find other ways to deliver your valuable content: hire a writer, record a podcast, post photos, craft a Haiku…) Today, […]

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6 reasons to thank your clients + how to do it

June 3, 2014
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We all need to thank our customers and clients for making us successful. But if you’re not sure when it’s appropriate or how to do it with panache, take a tip from today’s guest columnist, tech geek + website wonder woman Alison Monday of Tiny Blue Orange. Alison is my right-hand web woman and she […]

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How to cultivate your personal brand on LinkedIn

May 27, 2014
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Today’s guest post is from Sandy Jones-Kaminski and it’s a topic with which I know many of you grapple. Learn more about Sandy and her fabulous offer for you at the end! Sweet. Have you jumped on the personal brand wagon yet? Personal branding is still a hot topic, so I thought I’d share some […]

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What great stand-up acts have to do with long-form sales letters

May 13, 2014
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Today’s guest post comes from Fel Spahr, a snappy, savvy, sales-focused copywriter who works with entrepreneurs and small businesses. She crossed my orbit a little over a year ago and I adore her. Today she shares how long-form sales letters are like great comedy acts – in your usual brash and brilliant style. Learn more […]

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