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Red Slice is a digital elixir of stories, advice & strategies to ignite your brand & delight your mind. Play in my sandbox of articles, interviews & pro-active insights - and distill your business down to its irresistible essence.

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7 tips on how to create powerful joint ventures

September 16, 2014
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Today’s guest post comes from Nancy Juetten, PR strategist, speaker and creator of Bye Bye Boring Business Bio – a great resource if you want to get known and be seen as an expert in your field. She’s built a successful business by creating lucrative partnerships and affiliate relationships. Today she shares her tips on how […]

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Marketing 101: The Music Analogy

September 9, 2014
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I am often asked to explain the difference between brand and marketing, and  strategy versus tactics to audiences and clients. But today guest columnist Boyan Blocka, a writer, marketer and business consultant based in Vancouver, Canada, gives us a musical jam version of these definitions that are way more fun. His company, Kyosei Consulting works with […]

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3 ways to teach your old ebook some new tricks

August 26, 2014
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Today’s guest post is from Dina Eisenberg, AKA the Info Product Doctor.  Dina is all about turning your expertise into a passive income stream that will help you scale and promote your brand far and wide – how much do we love that?! Follow her @DinaEisenberg. There’s a problem that no solo business owner or […]

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Good touching, bad touching

August 19, 2014
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Today’s guest post is from the irrepressible Elizabeth Case, a favorite marketing colleague and friend of mine and Principal at Yellow Dog Consulting, a sales and marketing firm in Issaquah, WA. She’s hilarious, knows marketing and loves dogs –  all reasons why I adore her. Follow her on Twitter. I had two client meetings the […]

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A Dear John letter for Starbucks

August 5, 2014
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Dear Starbucks, We’ve been through a lot, you and I.  But it’s time for me to see other brands. It’s not you, it’s me. No, that’s a lie. It’s totally you. You swept me off my feet in my early 20’s and taught me how to love coffee – for that I will be eternally […]

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