How can you engage and delight your audience without sounding like everyone else?
Brand is communicated through more than just a pretty logo. It’s actually communicated in three important ways: visually, verbally, and experientially. I call this the Three Legged Stool of Brand. I’ve talked about this in a past video.
Visually is what you think of when you think of brand: logos, colors, design.
But your brand is also communicated verbally: your copywriting, your tone, your messaging personality.
And finally, where the rubber hits the road, your brand is communicated experientially. Now that you’ve promised me a brand visually and verbally, do you deliver? If your brand screams hip, cool and innovative, then your products and services – even your employees – better walk the talk!
In today’s Red Slice TV video from MySourceTV, I’m focusing on the verbal aspect and sharing 4 tips that will help you craft magnetic messaging that engages, informs and delights your audience. This is oh-so-important in everything from your About page to your sales copy.
The way your business “talks” is one of the most vital ways to convey your brand (Tweet!) What is the “voice”? How should you write your copy? What is the story that you tell?
Photo credit: Brendan-C, Flickr
