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    How to Make Facebook + Instagram Ads Work for Your Business: A Chat with Devani Freeman

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    Social media is a big part of promoting your business. Except for a few folks I know who have managed to build empires without it (believe me, they are outliers), social media is one of the best ways to boost your visibility and nurture a warm audience. It's a fabulous way to share your content, and help people know, like and trust your brand. Am I preaching to the choir? But many of us … [Read more...]

    Your Dream is Not Dead Yet

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    About two years ago, we had our new house landscaped, front and back. We're talking major overhaul. One of the plants our designer had recommend was a Pride of Madeira. It's a bold, big, round plant commonly seen here in Northern California that can quickly get unwieldy if not properly maintained. But when it is properly loved, the purple conical flowers look so lovely amidst all that … [Read more...]

    How to Bounce Back from Failure, Rejection and Soul-Crushing Criticism: A Chat with Alexandra Franzen

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      Ever experience soul-crushing, heart-breaking, confidence-shattering criticism, failure or rejection? If you're human, of course you have. If you say you never have, you're a Cyborg and I'm terrified of you. Life as an entrepreneur - no, as a human being - is full of ups and downs. So much of what we see out there in books and on the Internet is about extreme success: the … [Read more...]

    The one thing successful entrepreneurs all have in common

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    Guess what every successful entrepreneur and business owner have in common? The key to their success is not merely: More funding Innate marketing and sales ability The right connections An Ivy league education or, even the BEST quality product, service, or offering (though that sure helps) No, what they all have in common....is that they know when to ask for help. (Tweet … [Read more...]

    How To Be Seen as an Expert…Or Increase Your Influence If You Already Are One

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    There are two common challenges people claim when trying to build an expert, influential brand. Do either of these sound familiar? People don’t listen to my ideas or see me an expert even though I know my stuff really well because I lack credentials/the right degree/level of experience. and... Everyone says they’re “experts” these days, but I really am one! I’ve earned it. But I can’t … [Read more...]