Seth Godin's daily posts range from the inspirational to the tactical. The mundane to the philosophical. So when a post punches me in the gut, in the best possible way, it gets me thinking. Which is his goal: Stop existing. Start thinking. Disrupt the status quo. Recently, he wrote a post called But First, We Need to Talk About. The gist is that what we are willing to talk about gets attention, … [Read more...]
100 Decks in Your Pocket! The Empathy Edge now on Deckible
It’s rare when a game changing app launches. Today is one of those days! Deckible, founded by my colleague and serial entrepreneur Nick Kellet, launches today and I’m proud to be a part of this unique lifestyle app. You know Audible for audiobooks? Well, Deckible is that for card decks you keep in your pocket and on the go. When you download the app, you can get card decks on your phone … [Read more...]
Are You Confusing Kind Clarity with Harsh Directness?
Clarity is kind. When you clearly communicate in a way others can understand so they can continue the dialogue with you, that is empathy in action. Whether that communication is giving your 8 year-old his morning routine instructions or sharing information with your customers, being clear is a gift that helps you both realize shared goals. I remember learning about communication in … [Read more...]
How to Make Facebook + Instagram Ads Work for Your Business: A Chat with Devani Freeman
Social media is a big part of promoting your business. Except for a few folks I know who have managed to build empires without it (believe me, they are outliers), social media is one of the best ways to boost your visibility and nurture a warm audience. It's a fabulous way to share your content, and help people know, like and trust your brand. Am I preaching to the choir? But many of us … [Read more...]
Your Dream is Not Dead Yet
About two years ago, we had our new house landscaped, front and back. We're talking major overhaul. One of the plants our designer had recommend was a Pride of Madeira. It's a bold, big, round plant commonly seen here in Northern California that can quickly get unwieldy if not properly maintained. But when it is properly loved, the purple conical flowers look so lovely amidst all that … [Read more...]
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