Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
-
Best & worst brand campaigns of 2012
Yes, I know it’s a new year and you’re tired of Best Of lists. But there’s something irresistible about looking back on the year that was and summarizing it in an instant, like time-lapse photography or something. There were some pretty creative (and dreadful) attempts made to promote viral word of mouth and infuence brand awareness.…
-
Light a candle
Ever notice how almost every major religion, sect, or secret society uses candles in their ceremonies? There’s something about candlelight that conveys honor, reverence, warmth and hope. I am still awestruck by the site of a dark church lit up by hundreds of candles in every nook and cranny, or a quiet dinner celebration illuminated…
-
Avoid the strong-arm: 3 tips for smarter small business marketing
I’ve been hearing some disturbing stories about Yelp‘s aggressive (and sometimes intidimdating) sales tactics to purchase paid advertising – and recently got to experience it on the phone firsthand on behalf of a local nail salon owner friend. I’m still gathering info about this to approach a WSJ reporter who could investigate these claims further…
Ready to join the revolution?
Find out how empathetic your brand is RIGHT NOW, and join our newsletter to start shifting your perspective and transforming your impact.