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Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Light a candle
Ever notice how almost every major religion, sect, or secret society uses candles in their ceremonies? There’s something about candlelight that conveys honor, reverence, warmth and hope. I am still awestruck by the site of a dark church lit up by hundreds of candles in every nook and cranny, or a quiet dinner celebration illuminated…
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Avoid the strong-arm: 3 tips for smarter small business marketing
I’ve been hearing some disturbing stories about Yelp‘s aggressive (and sometimes intidimdating) sales tactics to purchase paid advertising – and recently got to experience it on the phone firsthand on behalf of a local nail salon owner friend. I’m still gathering info about this to approach a WSJ reporter who could investigate these claims further…
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Follow your dream Part 2: How Cartograph Wines creates an experiential brand
Wine is such an experiential brand, I absolutely adore it. Not just for it’s lush taste, but no other everyday product in my mind comes close to evoking so much emotion, lifestyle or delight of the senses with one glass clink. There are so many branding lessons we can learn from our favorite wines and how…
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