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Maria’s weekly expert insight on empathy-led business, culture and brands

  • If you want less heartburn when trying to attract new customers…

    Here are the most common marketing challenges I’ve heard when clients call me…. “I spent $5,000 at a booth at this event and I got diddly squat for it.” “I know there are people who need my product or service but they can’t seem to find me.”  “People don’t really understand what I do. They end up asking…

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  • Why I kicked my Bucket List

    This is an excerpt from my new book, Rebooting My Brain: How a Freak Aneurysm Reframed My Life (2012, Avail in Kindle and Paperback). I invite you to apply this to your life…and your business. Enjoy! It seems “bucket lists” are all the rage these days, and the trend cropped up even more in the…

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  • The Seattle Freeze: How customer service differs by city

    There are lists for the best cities to start a business and  the best place to be a pet. But when I tried to find a list of “Best cities for good customer service” you know what I found? Zip. Nada. Survey geeks, get on this. Would be useful to know. Why, you ask? Because…

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