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Maria’s weekly expert insight on empathy-led business, culture and brands

  • Finding your brand voice

    Norma Maxwell, the creative sprite behind Connect Interactive, LLC asked me this great question recently: How do I determine my brand “voice?” Voice is so key to your brand communications. Remember the three-legged stool of brand: Visual, verbal and experiential? The “verbal” component – what you write and how you talk is a key component…

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  • Do you judge wines by their labels? An adventure task…

    While we are all taught not to judge a book by its cover, let’s get real. I’ve bought books, magazines, scented lotions, household cleaners (how can you resist Method’s packaging?) and yes, wine based solely on how the label looks. I’m a marketing groupie. I admit it. I’m a sucker for cute, clever or crisp packaging. As…

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  • Innovation Recipe: Think Less + Bitch Less = Create More

    Innovation Recipe: Think Less + Bitch Less = Create More

    You won’t get to marketing innovation with rules, mandates, 25 must-do exercises or management rah-rah sessions. We need to innovate on an individual level before we can contribute to the team before we can contribute to the company before we can contribute to our customers and the world. A culture of innovation can be encouraged top-down but…

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