Blog

Prove the power of the tribe: Please help inspire and educate

Many of you count on me for strategic branding advice, juicy stories and tough love practicality. Now I’m hoping I can count on you! We’ve all seen the shift in book publishing these days with more power than ever in the hands of authors – and their loyal fans. Social media rules. Referrals spur action.…
Read more…
How to spring clean your brand, business (& life)

It’s that time of year again, when the trees bud, the air warms (at least if you’re not in Seattle) and we start to shed our winter cloaks in lieu of open-toed shoes and lighter fabrics. Freeing ourselves from the unwanted weight of heavy parkas and wool mittens feels pretty darn good. And with that,…
Read more…
Brand lessons non-profits can learn from small business – and vice versa: A chat with Aimee Stone Munsell

Non-profits and small businesses have a ton in common: not enough resources, time or budget to spread their message and acquire customers (donors) while also getting their work done. But sometimes, they are sabotaging themselves and there are simple brand fixes and marketing tactics these organizations can implement to get more bang for their buck. We’ll…
Read more…

Ready to join the revolution?

Find out how empathetic your brand is RIGHT NOW, and join our newsletter to start shifting your perspective and transforming your impact.