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Maria’s weekly expert insight on empathy-led business, culture and brands

  • Is your brand carrying excess baggage?

    Guest post by Betsy Talbot, author of Strip Off Your Fear: Slip Into Something More Confident. She and her husband Warren write about the 5 Tenets to Live the Good Life at Married with Luggage. They are currently traveling in Asia. Isn’t it just a little bit funny that the owner of a site called…

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  • 4 things that selling tea in Chinatown can teach you about a successful website

    Guest post by Seth Leonard who trains and mentors people who want to build dynamic, successful websites.  I recently started exploring the diverse and tasty world of tea. Luckily, I live in Berkeley, right across the water from San Francisco’s Chinatown, filled with tea shops. So when I visited this amazing neighborhood in search of tea,…

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  • Words that work: How to sell without sounding like a sleaze

    Too often, business owners believe that just because they know how to write, that their words will persuade people to pay attention, buy their products or provide word of mouth. But effective copywriting to compel an action or convey a brand takes a special skill. Today, Jared Matthew Kessler, Chief Copy Officer (CCO) at The…

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