Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Your assignment: Wake up and smell the coffee
Today, I’m giving you a homework assignment. Many clients look at me sideways when I ask, “What are your brand differentiators?” They are not sure why they are better, smarter, faster, cheaper, hipper than their competition. Or they struggle because “Well, I offer coaching services just like ten billion other coaches. Nothing I can say…
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Website audit: Putting myself under the microscope for you
Today, I’ve got a special treat for you. As I always say, getting an expert to give an unvarnished, unbiased view of your brand is always a good thing. You might know in your own pretty little head what you intend to communicate but you may be too close to your business to see that…
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How this small biz vodka + sausage + great story hooked us
I LOVE when I see small businesses doing things right. On a recent wine-tasting trip to Woodinville, Washington, we were leaving one small winery (many of the wineries there occupy warehouse park space so it’s fun to hit like 12 in an hour) to head to lunch when a sign caught our eye: Project V Distillery &…
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