Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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How you like me now? A chat with Michelle Tillis Lederman
We all say it. We want to work with people we like. But can it really be this easy to conduct business this way? Can we focus on networking with the people we like and with whom we genuinely connect versus just the “right” people? Michelle Tillis Lederman says yes – in fact, it’s better…
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Brand autopsy: Komen and Planned Parenthood
Just in the last 48 hours, the breaking news on this brand implosion continues with more twists and turns than a corkscrew roller coaster at Six Flags. In the time between when I planned to write this post and now, the saga between Komen and Planned Parenthood experienced backlashes, reversal, backlashes to the reversal and social…
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A word about expectations
Your brand is, when it comes down to it, a way to set expectations. Are you expensive or cheap? Convenient or hard to get? Cool or conservative? Will I save time, lose weight or make money by becoming a customer? The generation born right around the Great Depression (aka, my parents, who are a bit…
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