Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
-
Brand autopsy: Komen and Planned Parenthood
Just in the last 48 hours, the breaking news on this brand implosion continues with more twists and turns than a corkscrew roller coaster at Six Flags. In the time between when I planned to write this post and now, the saga between Komen and Planned Parenthood experienced backlashes, reversal, backlashes to the reversal and social…
-
A word about expectations
Your brand is, when it comes down to it, a way to set expectations. Are you expensive or cheap? Convenient or hard to get? Cool or conservative? Will I save time, lose weight or make money by becoming a customer? The generation born right around the Great Depression (aka, my parents, who are a bit…
-
How to be your own Juliet with Alexandra Franzen
Storytelling and branding (PS, same thing) are all about articulation. The sublime act of phrasing something to evoke just the right reaction at just the right time from just the right people. No one does this better than today’s Slice of Brilliance guest, writer Alexandra Franzen. I’m biased, because this “Promotional Wordsmith & Personal Scribe”…
Ready to join the revolution?
Find out how empathetic your brand is RIGHT NOW, and join our newsletter to start shifting your perspective and transforming your impact.