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Maria’s weekly expert insight on empathy-led business, culture and brands
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The spy who stole: Book publishing realities
In what could turn out to be a book-in-the-making on its own, a recently published UK spy novelist was found to have plagiarized most of his content from various sources, including several James Bond books. The book’s been recalled, the author’s career is in ruins and questions abound. The author cites pressure and self-doubt as what…
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A brand wolf in sheep’s clothing
Amen, sister! I am loving this controversial open letter that Sharp Skirts recently posted about ForbesWoman. SharpSkirts courageously indicts this media outlet, even after ForbesWoman named them one of the top ten entrepreneurial sites for women. Putting aside the important point Sharp Skirts makes about this purported “business publication” talking down to business women and…
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Best sales email letter ever
A while back, I downloaded an informative white paper from Argyle Social, a provider of social media marketing software and consulting. Within a week, I received the following email (reprinted with their permission): Hey Maria, I saw that you downloaded one of our whitepapers and thus, I have a question. Which one of these categories…
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