Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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How to solve marketing’s moral dilemma
I’m having a moral crisis right now about my chosen profession. Reports are everywhere about how our current global economic crisis has impacted the way consumers spend/save money. Given the scares we’ve had with a volatile stock market, the collapse of the housing market and troubles overseas, consumers are now consuming less, saving more and paying…
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How to create and market your brilliant new eBook
Congrats. You’ve finally decided to showcase all of your brilliant talent, thought-leadership or savvy into an eBook that can deliver value to customers – and will help them know, like and trust you and eventually buy from you. What a great way to extend your brand and build your sales pipeline. Good friends Betsy and…
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How to separate the founder from the brand
Now that Steve Jobs is sadly no longer with us, what does that mean for the Apple brand? Many companies, especially small businesses where the founder is still active, struggle with how to parlay one person’s personality and values into a company brand. I’ve worked with a few clients on how to bridge this transition…
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