Cash flow, creativity, and compassion are not mutually exclusive™
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Maria’s weekly expert insight on empathy-led business, culture and brands
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A brand wolf in sheep’s clothing
Amen, sister! I am loving this controversial open letter that Sharp Skirts recently posted about ForbesWoman. SharpSkirts courageously indicts this media outlet, even after ForbesWoman named them one of the top ten entrepreneurial sites for women. Putting aside the important point Sharp Skirts makes about this purported “business publication” talking down to business women and…
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Best sales email letter ever
A while back, I downloaded an informative white paper from Argyle Social, a provider of social media marketing software and consulting. Within a week, I received the following email (reprinted with their permission): Hey Maria, I saw that you downloaded one of our whitepapers and thus, I have a question. Which one of these categories…
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How to solve marketing’s moral dilemma
I’m having a moral crisis right now about my chosen profession. Reports are everywhere about how our current global economic crisis has impacted the way consumers spend/save money. Given the scares we’ve had with a volatile stock market, the collapse of the housing market and troubles overseas, consumers are now consuming less, saving more and paying…
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