Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Creative ideas that WORK
I came across this awesome video (thanks to the Marketing Communications group on Linked In) that speaks to three heavy hitters about what makes creative campaigns really work. And by “work”, we mean not only sparking buzz and awareness but leading to sales – or in one organization’s case, donations. The panel includes the Creative Director…
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Rejecting online in favor of print: Why scarcity works for Le Canard
I joyfully read a WSJ article about Le Canard Enchaine, a French weekly satirical + scoops newspaper (think The Onion, but with some real breaking news) that knows their audience, is confident in who they are – and is breaking the rules of media publishing today. How? They refuse to go online. And they refuse to accept ad…
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What “Commercial Kings” can teach you about wise – and fun – marketing
If you have not had the pleasure of catching “Commercial Kings” on IFC with Rhett and Link, you absolutely need to sit down and watch a few episodes. You know those cheesy local TV ads that stick in your brain like glue? Well, these former ad guys are on a mission to create memorable TV spots for local…
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