Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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How to create and market your brilliant new eBook
Congrats. You’ve finally decided to showcase all of your brilliant talent, thought-leadership or savvy into an eBook that can deliver value to customers – and will help them know, like and trust you and eventually buy from you. What a great way to extend your brand and build your sales pipeline. Good friends Betsy and…
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How to separate the founder from the brand
Now that Steve Jobs is sadly no longer with us, what does that mean for the Apple brand? Many companies, especially small businesses where the founder is still active, struggle with how to parlay one person’s personality and values into a company brand. I’ve worked with a few clients on how to bridge this transition…
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Creative ideas that WORK
I came across this awesome video (thanks to the Marketing Communications group on Linked In) that speaks to three heavy hitters about what makes creative campaigns really work. And by “work”, we mean not only sparking buzz and awareness but leading to sales – or in one organization’s case, donations. The panel includes the Creative Director…
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